Top 10 Intranet KPIs & Metrics to Track

Intranet platforms have become a key tool for employee engagement, internal communication, and productivity in many organizations. However, just implementing an intranet is not enough. To ensure it drives value and continues to meet business needs, measuring its effectiveness is critical. How many employees are actually using it, and is it getting the job done? Are the business costs associated with the platform worth it?

This is where KPIs (Key Performance Indicators) come into play. By tracking the right intranet metrics and knowing how many users are engaging, companies can understand how their intranet is performing, identify areas of improvement, enhance employee satisfaction, and align the platform with overall business and communication goals. In this post, we’ll dive into the top 10 intranet KPIs and explain why they matter when it comes to intranet analytics. 

Top 10 Intranet KPIs & Metrics

Before delving into each specific KPI, it’s essential to understand the role these intranet metrics play in driving your intranet’s success. KPIs derived from intranet analytics give organizations clear insights into user behavior, content effectiveness, and the platform’s overall impact on organizational objectives for internal communication. 

Whether you’re looking to enhance employee satisfaction or increase employee engagement, tracking the right key metrics, either through a built-in dashboard or Google Analytics, will help shape your intranet strategy and future decision-making. 

1. Active Intranet Users & Time Spent

Tracking both the number of unique active users and the time they spend on your intranet is essential for understanding how vital the platform is for daily operations. Simply put, knowing how many employees are actually using your intranet is a good place to start. 

A higher number of active users combined with longer session durations suggests that the intranet is not only being used regularly but is also becoming integral to employee workflows. Tracking usage metrics like these offers a clear picture of the platform’s relevance and user engagement levels, which can inform content strategies and help boost employee engagement.

2. Content Interactions (Clicks, Comments, Shares, Likes)

The level of employee engagement with the content on your intranet is a strong indicator of how useful and relevant it is to employees. By tracking key metrics like number of clicks, comments, shares, and likes, you can determine which types of content resonate most with your audience. 

High interaction rates indicate that your employees are actively involved in the conversation and that the content is seen as valuable for internal communication. This information helps guide content creation and highlights areas that are engaging employees effectively.

3. User Satisfaction Score / NPS

Employee satisfaction is key to ensuring the long-term success of your company intranet. When companies gather feedback through surveys or using a Net Promoter Score (NPS), they can assess how satisfied employees are with the intranet software and overall intranet performance. 

These intranet metrics help to identify specific intranet usability issues or areas where the intranet might be falling short. Improving employee satisfaction based on feedback can directly enhance employee engagement and ensure that they view the new intranet software as a useful tool in their daily tasks. And lucky for you, when employee satisfaction increases, productivity usually follows close behind. 

4. Search Queries & Search Success Rate

Tracking the types of search queries made and the success rate of those searches gives valuable insight into content accessibility and organization. If active users frequently search for specific information that isn’t readily available as part of everyday administrative tasks, it could indicate a gap in your content. 

Similarly, if users struggle to find what they’re looking for, it may suggest the need for improvements in your intranet performance via its Information Architecture (IA). This KPI, which should be available in most intranet analytics reports, highlights areas where the user experience can be improved.

5. Onboarding Completion Rate

Onboarding is a critical process for new employees, and a successful intranet solution can play a huge role in facilitating this journey, especially when it comes to onboarding remote employees. Measuring the rate at which new hires complete intranet-led onboarding helps determine the platform’s effectiveness in getting new employees up to speed. 

A high completion rate signifies that the company intranet software is easy to navigate and provides new employees with the essential resources they need for a smooth transition. If employees log on at a low rate, it may be time to reconsider the design and content of the onboarding process.

6. User-Generated Content Volume

Encouraging employees to create user generated content fosters a culture of collaboration and knowledge sharing. This KPI tracks the amount of content generated by employees, such as blog posts, discussion forum contributions, or resource sharing. 

High volumes of user-generated content can indicate an engaged and empowered workforce. It’s also a sign that the intranet is facilitating knowledge transfer and team collaboration, as part of your overall internal communication program. 

7. Top and Least Viewed Pages

Using intranet metrics to identify which pages or content are the most and least viewed provides strategic insight into the effectiveness of your intranet’s content. Top pages usually highlight valuable and sought-after information, which can be replicated or expanded on. 

On the other hand, least viewed pages may indicate content overload or irrelevance. This insight helps refine content strategies and ensures that employees can easily find and access what they need.

8. Document Downloads

Tracking document downloads provides a clear picture of how often important resources, such as internal policies, training materials, or operational guides, are accessed in the digital workplace. 

This metric is particularly useful for evaluating the impact of internal campaigns or content updates. By measuring document downloads, you can ensure that employees are utilizing the resources provided and that the content is aligned with organizational needs.

9. Forum or Discussion Activity

Intranet forums and discussion boards are vital for promoting peer-to-peer knowledge sharing and collaboration. Measuring activity in these areas—whether it’s the number of posts, comments, or threads—gives insight into how actively employees interact with each other. 

A spike in intranet metrics around forum activity often correlates with key initiatives or user engagement, highlighting areas where employees are taking ownership and sharing knowledge across their respective intranet platforms.

10. Intranet’s Contribution to Business Goals

Ultimately, your intranet success should be measured by the advantages the intranet provides, and how it contributes to the overall success of the organization in terms of business goals. These are often indirect key performance indicators, but they can be measured through increased productivity, faster task execution, or alignment with business objectives for intranet platforms. 

Connecting successful intranet adoption and intranet usage metrics to tangible business outcomes, such as improved performance or streamlined operations, helps quantify the ROI of the intranet software and justifies the business costs associated with it. 

Conclusion

As this article has shown, by monitoring the aforementioned intranet analytics KPIs and engaging in intranet management, organizations can ensure that their platform remains an effective tool for internal communication, collaboration, and knowledge sharing. Regular tracking of these intranet metrics, regardless of whether you’re using your platform’s own key metrics or Google Analytics, allows for continuous improvement and alignment with desired business outcomes. 

When it comes to platforms capable of handling all your internal communication and intranet needs, Sociabble is an obvious standout. A total comms solution, it provides enhanced tracking and intranet analytics both, allowing you to gain deeper insights into usage behavior, employee engagement, and content impact; which also allows you to make data-driven decisions and further optimize the intranet experience.

Curious to see how Sociabble tracks these KPIs in real-time? We’ve already partnered with industry leaders around the world, including names like Primark, Coca-Cola CCEP, and L’OCCITANE Group, to enhance their internal communication and intranet platforms. And we’d love to do the same for you.

You can sign up for a free, personalized demo and discover how Sociabble can help your company establish a successful intranet, while also helping you to achieve your broader communications goals.