Video Communication: Uniting Global Teams in Large Corporations

In today’s global business landscape, large corporations face the daunting task of maintaining effective communication across expansive and diverse workforces. Traditional communication methods often fall short, especially in multinational corporations that span various geographical locations and encompass a diverse range of cultures and languages. This is where video communication, especially a solution like Sociabble’s Enterprise Video (SEV), becomes a pivotal solution, offering innovative ways to address these complex challenges.

Communication Challenges at Large Companies

In the realm of large corporations, effective communication is paramount for success. However, as these organizations expand and diversify, they encounter unique communication challenges. These challenges extend beyond logistics and delve into unifying a diverse workforce, aligning everyone with company goals and values, and fostering a shared sense of purpose. In this section, we’ll explore these obstacles to effective communication.

• Unifying Everyone on Common Objectives and Goals: In large organizations, ensuring that every employee, from executives to frontline workers, comprehends and aligns with the company’s objectives and goals can be a daunting task.
• Building a Company Culture at Scale: Cultivating a cohesive company culture in a vast and diverse environment necessitates consistent and effective communication strategies.
• Communicating Across Languages and Regions: Addressing language barriers and cultural differences is imperative in multinational companies to ensure that every employee receives and comprehends critical company information.
• Reaching Out to Everyone, Including Deskless and Frontline Workers: Traditional communication channels often fall short in reaching every employee, particularly those in remote or deskless roles.

The Rising Importance of Video Communication

Video communication has emerged as a key player in addressing these challenges. It provides a dynamic way to share information, ensuring that messages are not only received but also understood and remembered. For example, employees are 75% more likely to watch a video than read an email, and viewers retain 95% of a message when they watch it in a video, compared to just 10% when reading it in text (Source: HR Cloud).

Sociabble’s Solution for Video Communication in Large Corporations

Sociabble offers a comprehensive solution tailored to meet the unique communication needs of large companies. By integrating video communication into their corporate strategy, Sociabble aims to enhance clarity, engagement, and a sense of community within these vast organizations.

Sociabble Enterprise Video (SEV) offers several advantages for large companies:

• Scalability: SEV can cater to the expansive and diverse nature of multinational corporations.
• Security: SEV provides a secure platform for sharing video content, ensuring confidentiality and compliance with data protection regulations.
• Multilingual Support and Mobile Accessibility: SEV offers instant multilingual translation in more than 50 languages and is accessible on various devices, making communication inclusive and flexible.
• Data-Driven Insights: SEV offers analytics on engagement and viewership, featuring in-depth filtering options for specific audiences such as location, job type, department, etc., aiding in the customization of communication strategies.
• User-Friendly Interface: SEV ensures accessibility and ease of use for all employees, whether on a computer or a mobile device.

Case Study: Pierre Fabre’s Success with Sociabble Enterprise Video

Pierre Fabre, a leading French pharmaceutical and dermo-cosmetics giant, achieved remarkable success by adopting Sociabble Enterprise Video (SEV) for internal communication. In April 2023, the company integrated SEV into its global internal communication platform, Blue Voice, leading to transformative outcomes.

• Swift Adoption and Efficiency: After the introduction of SEV, administrators at Pierre Fabre swiftly embraced the platform, posting 296 videos across global locations, with an average of 50 new videos monthly. Employees responded positively, with over 100,000 views recorded, amounting to 18,000 monthly views. Notably, 70% of employees engaged with at least one video, accumulating over six months of total viewing time.
• Unlocking Efficiency and Security: SEV’s instant translation capabilities significantly reduced top management’s filming time by eliminating the need for messages in multiple languages. This approach also resulted in substantial savings on video translation costs. SEV prioritizes security, compliance, and inclusivity by offering transcription and translation in over 50 languages and subtitles for individuals with disabilities.
• Data-Driven Insights: SEV provides precise engagement metrics on video content, facilitating informed decisions and content optimization. Sociabble Enterprise Video has transformed internal communication at Pierre Fabre, offering unmatched security, inclusivity, and user experience.

The success of Pierre Fabre with Sociabble Enterprise Video (SEV) underscores the transformative power of modern internal communication tools. With swift adoption, efficiency gains, and a strong focus on security and inclusivity, SEV has become a key asset for Pierre Fabre in fostering effective communication across its global workforce.

Sociabble SEV: An Effective Communication Solution for Large Organizations

For large corporations seeking to improve their internal communication, leveraging video with Sociabble’s SEV platform offers a comprehensive solution. It addresses the unique challenges these companies face, such as unifying employees around common goals, building a company culture at scale, and reaching every employee, including those in remote or deskless roles.

We’ve already partnered with global leaders like Primark, Pierre Fabre Group, and Coca-Cola CCEP to enhance their internal communications, and we’d love to discuss ways we can help your company, too. Just reach out and sign up for a free, personalized demo. We’d love to chat!