Employee Advocacy with Sociabble
With rising paid media costs, limited organic reach, and increased scepticism in regard to brand advertising it’s incredibly difficult for marketers to increase brand awareness and truly engage target audiences. Launching an employee advocacy platform and engaging in employee advocacy marketing and company brand advocacy is now an important part of the marketing mix in social media marketing.
The Sociabble employee advocacy platform addresses these challenges head-on allowing you to boost visibility, employee engagement, and lead generation by empowering employees to increase their social influence and become company brand ambassadors on social media.
Beyond a social media aggregator, the platform provides employees a one-stop hub of company, internal or external and social media content. With powerful content curation add-ons, Sociabble makes employee advocacy easy, intuitive, informative, and engaging for its users. Content shared by individuals is received with greater trust than that originating from direct advertising, making employee advocacy a powerful compliment to marketers’ content marketing and social media strategy.
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Boost Your Marketing Performance
- Aggregate & Amplify Organize brand social media accounts, RSS feeds, and other digital assets onto themed channels from which employees can share directly onto their own social networks.
Boost brand visibility and employer branding through peer-to-peer communication by empowering employees as brand advocates. - Curation & UGC No marketing strategy can rely on brand content alone. Expand your resource library by curating from third-party sources and listening tools, while inviting employees to submit user-generated content (UGC) for approval with Sociabble's employee advocacy tool.
- Gamification & Personalization Use campaigns, challenges, quizzes, polls, and badges to promote time-sensitive marketing content and to engage and reward your advocate community.
Users win points for their actions and have access to a personal dashboard complete with their activity log, social media engagement metrics, and Klout Score. - Newsletters, Notifications & CTAs Engage your community through push mobile notifications, automatic and custom newsletters, pinned HTML tiles, and calls-to-action.
User segmentation makes the Sociabble platform easily scalable with a user experience that remains personal regardless of the size and scope of your company. - Measurement, Retargeting & Lead Generation In addition to rich analytics on the platform, Sociabble allows you to track website traffic generated by employees’ sharing activity and the resulting conversions (lead tracking).
RhythmOne retargeting integration enables you to increase the number of touchpoints with end-user audiences who engage with content shared via the platform.
- User Journey Available as a native app for Android, iOS, and Windows Phone, Sociabble is designed for users on the move.
As easy to administrate as it is to use the platform integrates with enterprise tools such as Salesforce and Office 365 and offers single sign-on (SSO) and active directory access options.
Employee Advocacy: The new frontier in social media communication
Employee advocacy is an incredibly powerful way of showcasing brand content and engaging with target audiences.
In this white paper we discuss it in terms of concrete KPIs and ROI, both qualitative and quantitative, and present examples of successful employee advocacy programs that have been launched at scale by companies such as Microsoft and PwC.
Download the White Paper