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Over the course of a year, Toshiba TFIS has successfully deployed a social selling program for the company’s B2B business lines. The result of a strategic, pragmatic approach, the initiative showcases the sales teams’ expertise and facilitates prospecting. How can companies take a pragmatic approach to social selling? How can they involve management, marketing, and sales teams? What sort of training should social sellers receive? Which types of content should be made available? During this webinar, we join Sonia Morand, Head of Marketing and Communication at Toshiba TFIS, to discuss how the company has engaged B2B sales teams in this social selling initiative. Please note that this webinar is in French. You can read the full story in english here. On the same topic Client Success Stories ~ 2 min Auriège Drives Social Selling and Social Recruitment with its Brand Advocacy Platform Client Success Stories ~ 5 min Opéra Energie: How Social Selling Boosted Its Digital Marketing in Just a Few Weeks Client Success Stories ~ 16 min Nuspire: Building an Impactful Employee Advocacy Strategy in a Sensitive Industry Client Success Stories ~ 3 min Défi Wind Launches Sociabble4Fans and Gathers 1 400 Windsurfers