Social Selling ~ 2 min

The influencial you: social selling for executives

Infosys & Sociabble joined forces to help execs navigate their social media presence.
Table of Contents
  1. Why should you care about social media?
  2. A little self-assessment
  3. Which social network is right for you?
  4. So where do you start?
  5. Scale it up with employee advocacy and social selling
  6. Common obstacles you might face
  7. Some inspiring stories
  8. Conclusion

Anyone who’s been online knows that there’s a new digital reality.

Social media has taken the place of so many of the communication tools and media outlets we all used to be familiar with.

Magazines, memos, meet & greets, and even those mind-numbing vacation slide shows we grew up with—all quickly becoming things of the past. This is the new world.

It is online, it is digital, and it revolves around social media. It’s how our society shares information, and how consumers and clients alike form relationships with companies.

If you’re a leader in business, you are by definition a busy person.

It’s hard enough to lead a team, let alone an entire company, and between all those meetings and calls and presentations, finding enough time to create and maintain a social media presence can seem daunting.

We know—we get it. But it’s never too late to begin, and social media can give leaders
a tremendous advantage.

A strong social media presence can help you:

  • Demonstrate the brand vision and culture by example
  • Humanize the brand in a way consumers can relate to
  • Create a personal connection with your own employees
  • Stay up-to-date on industry trends as well as competitive research
  • Communicate directly to media outlets and influencers
  • Recruit the top talent
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