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Table of Contents Why should you care about social media? A little self-assessment Which social network is right for you? So where do you start? Scale it up with employee advocacy and social selling Common obstacles you might face Some inspiring stories Conclusion Anyone who’s been online knows that there’s a new digital reality. Social media has taken the place of so many of the communication tools and media outlets we all used to be familiar with. Magazines, memos, meet & greets, and even those mind-numbing vacation slide shows we grew up with—all quickly becoming things of the past. This is the new world. It is online, it is digital, and it revolves around social media. It’s how our society shares information, and how consumers and clients alike form relationships with companies. If you’re a leader in business, you are by definition a busy person. It’s hard enough to lead a team, let alone an entire company, and between all those meetings and calls and presentations, finding enough time to create and maintain a social media presence can seem daunting. We know—we get it. But it’s never too late to begin, and social media can give leaders a tremendous advantage. A strong social media presence can help you: Demonstrate the brand vision and culture by example Humanize the brand in a way consumers can relate to Create a personal connection with your own employees Stay up-to-date on industry trends as well as competitive research Communicate directly to media outlets and influencers Recruit the top talent Download the eBook Want to learn more? Fill the form to get access to the eBook. On the same topic Client Success Stories ~ 5 min Toshiba TFIS Quickly Engages B2B Sales Teams in a Successful Social Selling Initiative Blog ~ 4 min Are Your Sales Teams Ready to Social Sell? Client Success Stories ~ 5 min The Adecco France Group Launches an Employee Advocacy Program, Transforming its Brand Communication Blog ~ 5 min Laura Lamard of Sage on How to Launch a Company-Wide Social Selling Program