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Social Selling: How Opéra Energie Boosted Its Digital Marketing in Just a Few Weeks

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Frequently asked questions

The essentials of social selling

In addition to social selling insights here are the answers to the most frequently asked questions

To excel at social selling, follow these key steps:

  1. Get management on board
  2. Choose the social networks to focus on
  3. Retrain your salesforce
  4. Motivate reluctant sellers
  5. Determining social selling parameters in a regulated industry
  6. Track your performance

Social selling is the strategic use of social media to engage with prospects, build relationships, and drive sales. By leveraging social media, you can share relevant content, connect with potential customers, and establish credibility. Expand your reach, nurture leads, and increase sales success through effective social networking.

Your Klout Score is an indicator of the influence of your social media activity. Via the Klout website you can register your social media accounts and see your level of engagement and influence.

The Social Selling Index, or SSI, is a measure of a salesperson’s social selling skills and sales execution. As the SSI rises we normally see a rise in sales success.

The amount of spending required in order to obtain the same amount of reach and engagement generated by unpaid media sources.

Social Recruitment is recruiting talent by using social platforms as databases or for advertising. Social recruiting uses social media profiles, blogs, and websites to find information on potential candidates.

Social selling is the technique of developing relationships as part of the sales process using your social network to find the right prospects and build trusted relationships to achieve sales goals and fosters better lead generation.
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