Sociabble: The Ultimate Employee Advocacy Solution

LinkedIn reported that the average employee has ten times more connections than their employer. And while only 3% of employees share company content, those shares can drive as much as a 30% increase in total engagement. So what does this mean? For starters, that there is an untapped goldmine of potential in the 97% of employees who haven’t started sharing yet. Which brings us to employee advocacy. What is it, exactly? Well, employee advocacy is when employees actively champion their company, spreading its message through their personal networks. By sharing positive news, participating in discussions, recommending products, and providing testimonials on their social media channels, employees can significantly impact the brand’s reputation and reach. 

Managing advocacy programs without a dedicated tool is like trying to bake a cake without a recipe. You might end up with something edible, but it won’t be as impressive or reliable as it could be. For employee advocacy to be truly effective, companies need a reliable, feature-rich platform that not only trains them, but also provides them with the necessary tools to become effective brand ambassadors. 

Why do Most Employee Advocacy Programs Fail?  

Most large corporations have an employee advocacy program, but few see it succeed. The sad reality is that many programs falter before they even get off the ground. Why? It often boils down to a few critical issues: low employee engagement, lack of dedicated support, and an inability to show real ROI. 

There’s no doubt that companies can enhance their advocacy programs by taking a few proactive steps such as encouraging the management’s involvement, appointing a dedicated admin for your advocacy program, and so on. However, most of the time, the problem isn’t YOU. 

A key reason many employee advocacy programs fail is the absence of a dedicated Customer Success Manager (CSM). A CSM isn’t just a support role—they’re a vital partner in your success. Without this focused support, it’s easy for programs to stagnate and struggle to achieve meaningful ROI. 

Another issue is the platform’s technical reliability. Advocacy tools need to be robust and regularly updated. If a solution suffers from frequent bugs or lacks innovation, it’s challenging for any program to achieve lasting success. 

So what makes an employee advocacy program truly successful? In this blog, we’ll explore the essential elements that set successful advocacy solutions like Sociabble apart from those that struggle. 

Unlocking the Full Potential of Employee Advocacy with Sociabble 

Starting or refining an employee advocacy program can feel overwhelming without the right support. Sociabble, a leading platform used by numerous global industry leaders, makes it easy to build and enhance effective advocacy programs. With its powerful features, Sociabble streamlines the process and helps companies create impactful and engaging advocacy strategies. 

Here’s how Sociabble can transform your employee advocacy program: 

• Effortless Content Sharing

You can offer a constant flow of content to your employees that they can effortlessly share across all major social media platforms with just a few clicks using Sociabble. The platform supports targeted content distribution, ensuring relevance for different employee groups. To make this even easier,  Sociabble offers integrated AI tools that enable employees to swiftly create and customize content in various visual formats, enhancing their ability to advocate effectively and effortlessly. 

• AI-Driven Content Creation 

Sociabble’s generative AI completely transforms employee advocacy by delivering personalized and diverse content. The AI tailors the content to individual employee profiles, analyzing interests, strengths, and networks to create posts that resonate authentically. It also addresses audience fatigue by offering varied content options, with multiple ready-to-use descriptions for the same post.  

Employees can further refine or customize content using Sociabble’s “Ask AI” feature for tailored suggestions. Additionally, the AI adapts and learns from engagement metrics, optimizing content strategies and ensuring ongoing relevance and effectiveness. This scalability ensures that all employees, regardless of their number, receive fresh and engaging content consistently! 

• Real-Time Analytics

Track the impact of your advocacy efforts with Sociabble’s real-time analytics. Explore detailed insights into content performance, allowing you to assess effectiveness by media type, timing, and much more. This data-driven approach helps you continuously refine and optimize your strategy for maximum impact. 

• Comprehensive Training and Engagement

Sociabble boosts employee participation through interactive training modules and engaging features like rewards and gamification. Admins can create campaigns, set up challenges, and award badges to recognize achievements, fostering a competitive yet collaborative environment that encourages active involvement. 

• Employee-Generated Content

Empower your employees to contribute to the content library by suggesting and creating content for approval. Whether it’s sharing company culture or crafting expert insights, Sociabble allows employees to showcase their creativity and enrich the advocacy program. 

• Incentive-Driven Rewards 

Sociabble offers a range of reward options to motivate employees, from points and badges to unique incentives like planting trees through Sociabble Trees. These rewards not only recognize employee efforts but also align them with the company values, making the advocacy program more meaningful and engaging. 

By incorporating Sociabble into your employee communications strategy, you unlock a suite of powerful tools designed to elevate your advocacy program and drive significant engagement and impact. 

The Unique Advantages of Choosing Sociabble 

• Exceptional Global Service and Support 

Sociabble is trusted by industry leaders worldwide, demonstrating our capability to provide seamless support across various time zones and languages. With translation capabilities in over 60 languages, your advocacy program enjoys genuine global coverage, allowing teams spread across continents to communicate effortlessly, without the burden of additional translation work. 

Moreover, Sociabble offers robust governance features, including detailed audience segmentation and targeted messaging. These tools are specifically designed to support large teams with complex global needs, ensuring that every aspect of your advocacy program is managed effectively and tailored to diverse audiences. 

• Dedicated Customer Success Team (CSM): 

Sociabble offers more than just a platform; our global Customer Success Managers (CSMs) act as your dedicated partners throughout your journey. From the initial needs assessment and setup to launch and ongoing optimization, our CSMs provide personalized support and strategic guidance. They help you implement and refine your advocacy program, offer training and resources, and ensure continuous growth with best practices and regular check-ins. This dedicated partnership means you receive expert advice tailored to your specific needs, helping you navigate challenges and achieve your advocacy goals with confidence. 

• Robust and User-Friendly Platform

• Stable and Feature-Rich Platform: 

Sociabble provides a stable and feature-rich platform designed for optimal performance. We implement bi-weekly updates to integrate the latest innovations and address any issues promptly. This commitment to keeping the platform current with the latest advancements means you always have access to cutting-edge tools and features, enabling you to manage and enhance your employee advocacy programs without interruptions or disruptions. 

• Comprehensive Social Media Network Integration: 

Sociabble offers seamless integration with major social media networks, including LinkedIn, streamlining content sharing and engagement tracking. The integration eliminates the need for cumbersome platform switching, allowing you to manage your advocacy efforts effortlessly from a single interface. This smooth, unified approach simplifies your workflow and enhances the effectiveness of your employee advocacy program. 

• Adherence to Social Media Policies: 

Sociabble is dedicated to upholding social media policies and ethical standards, ensuring that your advocacy efforts remain compliant with industry regulations. This commitment to compliance contrasts with approaches that risk violating platform policies, safeguarding the integrity and effectiveness of your advocacy program. 

Case Study: Tata Consultancy Services Teams Up with Sociabble for Successful Employee Advocacy  

Tata Consultancy Services (TCS) stands at the forefront of digital transformation, boasting a robust global network of innovation and delivery centers. Headquartered in Mumbai, TCS employs over 436,000 highly skilled consultants across 46 countries, establishing itself as a leader in the technology sector. 

The Challenge 

Despite its global success, TCS faced a significant challenge in boosting online lead generation. The company recognized the untapped potential within its large and knowledgeable workforce but needed an effective way to harness this asset to enhance brand promotion and engage potential clients. 

The Solution 

To address this challenge, TCS partnered with Sociabble to develop a powerful employee advocacy program. With the comprehensive support of Sociabble’s Customer Success team, TCS launched the program in under a month. The platform’s user-friendly features facilitated a smooth implementation and rapid adoption by employees. 

Features Used 

Sociabble’s platform offered several key features that were instrumental in TCS’s success: 

• Engagement Tools: Integrated challenge and quiz engines were used to boost interaction with posts, making the advocacy efforts more engaging. 

• Mobile App: The employee advocacy mobile app enabled participants to contribute on the go, ensuring continuous and dynamic engagement. 

• Content Strategy: The program incorporated a balanced content mix of 70% company-generated and 30% user-generated content, tailored to industry-specific channels. 

The Results 

The impact of the advocacy program was remarkable. TCS realized a substantial $200,000 savings in marketing spend due to the effectiveness of the employee-driven content. Furthermore, the conversion rate doubled from an average of 3-5% to an impressive 10%, highlighting the program’s success in driving business outcomes. 

Conclusion

Employee advocacy holds significant growth potential, turning employees into powerful brand advocates. However, to realize this potential, you need the right tools and strategies. Sociabble offers a comprehensive platform designed to unlock the full potential of your workforce, drive meaningful engagement, and achieve impressive results. 

We’ve already worked with companies around the world, including industry leaders like Renault Group, Edenred, TCS and Pierre Fabre. Are you ready to explore how Sociabble can elevate your employee advocacy efforts? We’d love to discuss ways to help your business achieve all its communication goals!