Working at the forefront of digital transformation in the financial sector, Finastra is no stranger to the importance of social business on both an individual and a company level. “Employees want to be seen in the online space” explains Alex Rapallo, Digital Marketing Specialist.
“Whether that’s a sales guy looking for prospects or from a careers point of view, people want to be sure that they’re showcasing themselves well.” “Nothing is better than engaged employees talking about their company with the outside world,” adds Martin Häring, CMO. However, one of the key challenges facing companies is making sure individuals have both the means and the confidence to adopt social media as part of their daily professional activity.
Discover why Finastra set out to implement a dedicated tool that would make it easy for employees – and for social sellers in particular – to access and share relevant, company approved content.
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✓ Give employees the means and confidence to make social media a central aspect of daily activity
✓ Launch a simple, scalable, quick employee advocacy tool
✓ Establish employee advocacy as one of three pillars in the company’s social selling strategy