Video : Finastra sets a leading example in Social Selling

Video : Finastra sets a leading example in social selling

Working at the forefront of digital transformation in the financial sector, Finastra is no stranger to the importance of social business on both an individual and a company level. “Employees want to be seen in the online space” explains Alex Rapallo, Digital Marketing Specialist.

“Whether that’s a sales guy looking for prospects or from a careers point of view, people want to be sure that they’re showcasing themselves well.” “Nothing is better than engaged employees talking about their company with the outside world,” adds Martin Häring, CMO. However, one of the key challenges facing companies is making sure individuals have both the means and the confidence to adopt social media as part of their daily professional activity.

Discover why Finastra set out to implement a dedicated tool that would make it easy for employees – and for social sellers in particular – to access and share relevant, company approved content.

Watch the full video now!

Case Study - Finastra
Photo Finastra Case Study
"Sociabble has enabled people to gain access to content that's maybe not in their direct remit, but that they can share with their clients in order to drive cross-selling."