Awards ~ 1 min

Primark Wins at the IoIC Awards 2025!

Our client Primark was recognized at the IoIC Awards for its internal communication platform, developed by Sociabble.

To say we’re proud would be an understatement! Our client Primark has won the “Best New or Relaunched Channel” award for its ZING platform, powered by Sociabble.

The mission was clear: rebuild trust, improve employee onboarding, and boost engagement across stores — and the results speak for themselves:

  • ROI increased from 22% to 71% in just six months

  • Engagement peaked at 79%, with an average of 66%

  • In the UK, registrations on the platform rose from 39% to 64% in only three months

Congratulations to the entire Primark team on this incredible achievement!

Discover the stories of our other clients here.