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Over the course of a year, Toshiba TFIS has successfully deployed a social selling program for the company’s B2B business lines. The result of a strategic, pragmatic approach, the initiative showcases the sales teams’ expertise and facilitates prospecting. How can companies take a pragmatic approach to social selling? How can they involve management, marketing, and sales teams? What sort of training should social sellers receive? Which types of content should be made available? During this webinar, we join Sonia Morand, Head of Marketing and Communication at Toshiba TFIS, to discuss how the company has engaged B2B sales teams in this social selling initiative. Please note that this webinar is in French. You can read the full story in english here. On the same topic Blog ~ 4 min Are Your Sales Teams Ready to Social Sell? Client Success Stories ~ 5 min Mazars Drives Thought Leadership with a Global Employee Advocacy Program Client Success Stories ~ 5 min How Freshworks’ Salesforce Became Social Selling Champions Blog ~ 9 min 10 Social Selling Statistics That Prove Its Effectiveness