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With over 18 000 employees in 79 countries, Mazars is a global leader in the audit and advisory sector. The company has empowered employees the world over on social media, through a program that prioritizes thought leadership. How does a company go about launching such an initiative? What are the expected results? What type of content should employees have access to? How can organizations use gamification to encourage users to submit their own content and share on social media? During this webinar we join Othman Abdelmoumene, Group Social Media Specialist at Mazars, to discuss how the company has launched an international employee advocacy initiative. Please Note: This webinar is in French. You can read the full story in english here. On the same topic Client Success Stories ~ 3 min How Microsoft Transforms Employees into Brand Advocates on a Global Scale Client Success Stories ~ 4 min Leboncoin Uses Employee Advocacy to Spread B2B Awareness & Reach 2.6 Million People Blog ~ 4 min Expert Insight Series: Wendy van Gilst, Social Media and Content Manager, Sage Blog ~ 14 min The Employee Advocate: A Key Player in Your Modern Business Strategy