INFO-TECH Recommends Sociabble’s Ask AI for Employee Experience

It may sound cliché, but it’s undeniably true: when it comes to AI, the future is now. Artificial intelligence is no longer a distant tech promise, but a crucial part of modern business. It’s here, shaping how employees communicate, collaborate, and engage every day. But with that truth comes a certain complexity. With so many solutions flooding the market, decision-makers are forced to ask: which tools truly add value, and which are just hype?

Which is precisely why independent endorsements matter so much. When INFO-TECH Research Group, a leading IT advisory firm, recently evaluated AI solutions for employee engagement, their recommendation was clear: Sociabble’s Ask AI stands out as a top choice for medium and large enterprises.

So, what makes Ask AI different? And why are organizations like AXA and Generali already seeing results? Let’s dig into the report and find out.

The Engagement Challenge Companies Can’t Ignore

Engaging employees has always been tough, but today’s workplace adds new layers of complexity. Hybrid models, rapid digital transformation, and shifting employee expectations have stretched traditional communication tools to their limit. Leaders now face the dual challenge of keeping employees informed while making them feel recognized and connected. Needless to say, it’s not an easy task.

The INFO-TECH report outlines the most pressing obstacles companies encounter today:

Ineffective communication. Siloed environments and hybrid work make it harder to keep employees informed in real time.
Weak recognition. Employees often feel their contributions go unnoticed, which erodes motivation and retention.
Isolation and disconnection. Remote staff, in particular, report feeling cut off from company culture.
Onboarding and enablement gaps. Many new hires lack the tools and training they need to thrive quickly.
Limited feedback loops. Organizations struggle to collect and act on employee feedback in a timely way.

The result? Lower engagement, wasted productivity, and cultural drift. Left unchecked, these issues can affect not only morale but also bottom-line performance.

The Solution: Sociabble’s Ask AI

Sociabble, already recognized as a leader in employee communication and engagement, has taken a bold step by embedding AI directly into the employee experience. Unlike standalone AI tools, Ask AI isn’t just a shiny new feature: it’s built into the platform to enhance how employees, communicators, and managers connect and collaborate. The goal isn’t to replace human creativity, but to accelerate it and make communication seamless across the entire organization.

Here’s how Ask AI transforms the employee experience:

AI-Powered Content Creation. Whether drafting an internal announcement, preparing a leadership update, or brainstorming social content, Ask AI provides context-aware suggestions that reflect company tone, values, and compliance requirements.
Social Media Content Generator. Employees can easily share curated, compliant posts on LinkedIn or other networks, turning advocacy into a natural extension of their work.
AI-Powered Search & Summarization. No more wading through endless documents or long meeting recordings. Ask AI aggregates content, translates updates into multiple languages, and summarizes video calls or transcripts into digestible takeaways.
Efficiency Templates. From event invites to social campaigns, ready-to-use AI templates speed up everyday communication tasks.

By automating repetitive, low-value work, Ask AI frees employees to focus on high-value contributions, making it easier for them to participate in the company conversation.

Proof Points from INFO-TECH

As you’ve probably noticed, practically every vendor promises ROI. It’s always a selling point. But independent validation is what truly makes the difference. INFO-TECH’s research doesn’t just highlight theoretical benefits; it measures real-world outcomes reported by clients. The data confirms that Ask AI consistently delivers meaningful impact on both productivity and employee engagement. Such findings include:

Efficiency gains of 20%. Clients reported significant time savings in drafting announcements, summarizing calls, and creating social posts.
Rapid ROI. With a payback period of under 12 months, and in some cases as fast as 3 months, Ask AI delivers measurable value.
High satisfaction. Clients rated the platform a 10/10 Net Promoter Score, reflecting both ease of use and business impact.
Minimal risk. Built with ISO 27001 and GDPR compliance, Sociabble ensures enterprise-grade security and privacy, a non-negotiable for CIOs.
Enterprise-ready. INFO-TECH specifically recommends Sociabble for medium and large enterprises, positioning it as a scalable solution for complex organizations (p. 18).
Strong risk/return profile. On the INFO-TECH risk/return index (p. 15), Ask AI sits firmly in the high-return, low-risk quadrant, reflecting its ability to boost productivity without exposing organizations to undue risks.

Put simply: Ask AI offers both business upside and peace of mind.

Customer Voices: Real-World Validation

Numbers are important, but human experience is just as telling, and sometimes even more so. The true test of a solution is whether employees and leaders find it valuable in their day-to-day work. That’s why client voices from AXA and Generali are so compelling. They show how Ask AI translates into real-world benefits.

At AXA, Audrey Brahim, Head of Corporate Communication, summed it up:

“I’m always impressed with [Sociabble’s] capacity of innovation. First, they really have a good product. It works, it’s simple, and not all companies can say that.”

At Generali, the impact is felt on the ground:

Bruno Kaltenbrunner, Head of Sales Systems & Digitalization:

“It’s not so easy to write your texts all the time, so [Sociabble’s] AI is really benefiting us.”

Lukas Otzeberger, Sales Systems & Digitalization:

“Using the tool is effortless. The agents can grade personalized posts that align with the brand, and it’s time saving. They can focus on the core business which is selling insurance.”

These testimonials reinforce what the numbers already show: Ask AI makes communication faster, easier, and more engaging, while empowering employees to become ambassadors.

Why Sociabble Is Different

If you’ve been shopping around for solutions, then you already know: the AI market is crowded, and many vendors make big promises without addressing the realities of employee experience. What sets Sociabble apart is that AI is embedded within a broader, proven platform for communication, engagement, and advocacy. That means companies don’t just get a point solution; they get an integrated environment that employees actually want to use.

Why does this matter? Because engagement isn’t about tools alone, it’s about culture. Sociabble provides the infrastructure for communication, recognition, and advocacy, while Ask AI enhances it with intelligent automation. Together, they create a framework where employees feel informed, appreciated, and empowered.

Multi-channel reach. Share updates across mobile apps, Teams, SharePoint, newsletters, and digital signage.
Engagement built-in. Gamification, recognition programs, and CSR initiatives (like Sociabble Trees) motivate employees while contributing to social good.
Data-driven insights. Advanced analytics track adoption, engagement, and advocacy ROI, giving leaders visibility into the program’s impact.

With Ask AI, Sociabble doesn’t just solve today’s communication bottlenecks: it actually creates a foundation for long-term cultural alignment and engagement.

The Bottom Line

Independent research firms don’t hand out endorsements lightly. When INFO-TECH put Sociabble’s Ask AI to the test, their conclusion was unequivocal: this is a solution worth adopting. For HR leaders, CIOs, and communication directors looking for clarity in a noisy AI market, that recommendation carries weight.

The verdict? Sociabble’s Ask AI is a recommended AI solution for employee experience in medium and large organizations. It combines rapid ROI, low risk, and client validation into a package that truly enhances the way employees connect and engage.

Discover the Difference Sociabble Can Make

Unfortunately, employee disengagement, poor communication, and productivity bottlenecks aren’t going away on their own. But fortunately, AI offers real solutions. However, they only work effectively when implemented with purpose, security, and measurable impact. That’s why INFO-TECH’s recommendation is so important: it validates that Sociabble delivers on its promise.

Want to learn more about how Sociabble’s AI capabilities can bring your company’s employee engagement to a whole new level?

You can download the full INFO-TECH Research Group report and find out for yourself.

And if you’d like to see Sociabble in action, sign up for a free personalized demo today.