Your colleagues at your company are the best group of brand ambassadors you can find, they’re just waiting to be mobilized. You can guide them to becoming more engaged as ambassadors with a few simple steps.
Understand your Brand
Firstly, you want to make sure employees understand your brand story. The content your company puts out should be reflective of the story of your company. If your employees do not understand it, then their ability to spread your company’s message will be limited.
Get them on board with your company’s story and not only will they feel a part of it, they will also retell that story to the world.
Get them Involved
You also want to make sure that you have a company culture that employees feel a part of. Get them involved in the types of content your company produces. If an employee feels disconnected from the company culture, they won’t have the same motivation to spread the word about it.
Basically it breaks down to having a company culture that your employees feel proud of, and making them want to tell their friends and family how proud they are to work for the organization.
Engaged on Social Media
Finally, you want to make sure you encourage your employees to be active on social media. While a lot of companies are nervous about having their employees on social networks, they shouldn’t be.
Trust Your People as Brand Ambassadors
Your people are what make your organization run – from accounting to operations and marketing, they have a lot of responsibility. You should show trust in them by encouraging them to engage on social media and share your company’s content.
Of course, offering training and guidelines will help show them the right path to follow, but at the end of the day you need to empower, not stifle your employees, and allow them to promote your company.