Frontline Worker ~ 4 min

How to Transform Frontline Workers into Online Ambassadors

Marketing Team, Experts in Employee Advocacy, Sociabble
Marketing Team Experts in Employee Advocacy

Who better than frontline workers to spread the word about your brand? They know the products and services inside and out, they’re often familiar with your customers, and they have an authentic voice that people will listen to. But how can you get them the information and the platform they need to make their voices heard? In this article, we’ll show you how.

Problems companies face when it comes to creating frontline ambassadors

Social media has opened a new frontier when it comes to sales. And frontline employees can be powerful advocates for a company’s brand reputation online. For example, an employee who works at a store can share positive experiences they have had with customers or highlight new products or promotions, which can help build brand awareness and loyalty.

On the other hand, if an employee shares negative experiences, it can potentially damage the company’s reputation. It’s important for companies to empower their frontline employees to be positive brand ambassadors while also providing guidance on what they should and should not share on social media.


But of course, with new technology comes new responsibilities. And these are some of the problems that may arise when it comes to frontline ambassadorship:

  • Lack of employee buy-in

Some employees may not be interested in becoming ambassadors or may not see the value in doing so, which can hinder advocacy efforts.

  • Difficulty in identifying and engaging potential ambassadors

It can be challenging to identify employees who have the potential to become strong advocates for the company, and even more difficult to engage them and encourage them to actively promote the organization.

  • Maintaining consistent messaging

With multiple employees representing the company on social media, it can be difficult to ensure that messaging is consistent and aligned with the organization’s overall branding and messaging strategy.


The key to creating powerful frontline ambassadors? Content management with a dash of friendly competition.

Transforming Frontline Communications

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Solutions for transforming your frontline workers into powerful ambassadors

Effective ambassadors need ready-made content to share, and they need a good reason to actually share it. Your communication strategy and tools should take both of these into account. You have to provide snackable media that’s easy to share and digest, as well as the tools and the motivation to spread it across their networks. More specifically:

  • Employee advocacy for frontline workers can take many forms, such as creating opportunities for them to share their stories and experiences, highlighting their achievements and contributions.
  • Your platform’s advocacy features should help to incentivize employees to become ambassadors by providing a platform for recognition and rewards.
  • A built-in gamification system can create friendly competition among employees, encouraging them to become more active and engaged ambassadors.
  • A content management system should ensure that messaging is consistent and aligned with the organization’s overall branding and messaging strategy.


Sociabble: The communication solution that boosts brand ambassadors

Sociabble is the total communication solution that’s specifically designed to keep frontline workers connected, informed, and engaged with company life. With Sociabble, they’ll receive the updates and notifications they need to become informed ambassadors, regardless of if they’re at a desk at HQ, or on the frontlines, relying on a mobile device.

Sociabble has already teamed up with industry leaders like Coca-Cola CCEP, Primark, and L’Occitane en Provence to enhance their employee communications, and we’d love to discuss ways we can partner with your company as well.

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