News ~ 6 min

Sociabble Mentioned in Gartner® Market Guide for Employee Communications Applications for the Third Year in a Row

Marketing Team, Experts in Employee Advocacy, Sociabble
Marketing Team Experts in Employee Advocacy

Sociabble can now announce that we’ve been listed as a Representative Vendor for the third consecutive year—we’re proud to receive the mention, and in our opinion, this will bring even greater attention to the Employee Communication platform and services we offer to our clients. 

1. Who is selected in the Gartner® Market Guide report?

The vendors included in this Market Guide were selected to represent those with products that support the high-level capabilities mentioned in the Market Definition section and detailed functionality described in Market Description.Gartner

At Sociabble, we’re proud to have been included in this Market Guide for the third year in a row. In our opinion, this agility is made possible by the fact that Sociabble is financially independent, which allows us to move extremely fast and adapt to market changes, as well as clients’ evolving needs. To that end, new features are constantly being added.

Examples of some of our new features include:

Our new permission and scope feature allows you to delegate and decentralize the rights of your employee communication program. If you manage the Communications of the Regional Headquarters of your company in Germany, for instance, the project manager administrator can give you access to the German part of the segmentation group. Thus, you have access to Germany and all Germany sub-segments to create audiences for your users. In addition, you can create an audience with your scope AND other groups that the administrators allow you to use (for example, with the Business Division group, you can target marketing in Germany).

Our new chat feature, Sociabble Chat.

The perfect replacement for WhatsApp, it will keep your employees engaged and in your corporate environment. Features are as advanced as B2C chat (emojis, audio recordings, file sending, etc.), with advanced security that includes end-to-end encryption.

It’s extremely easy to deploy at scale thanks to automated chat group creation, and employees are onboarded and offboarded automatically as they leave the company—thus there’s no risk of having WhatsApp groups with former coworkers still accessing company information. It’s ideal for workers who do not often have access to their company’s collaboration tools. New features and updates like these allow our clients to readily adapt and evolve to the changing needs of their company and the market.


With Sociabble Chat, users can take advantage of a superior messaging UX to open conversations by audience, start a new chat from where it makes the most sense, or even start a chat from the directory.

2. How to choose the best Employee Communication platform for your company?

Are you an in-house champion of the digital workplace, who wants to make the best 2022 investment possible to boost productivity at your organization? It can be challenging to decide which platform is best suited to your needs in a fast-evolving market. When the time comes, you’ll want to target the right vendors when launching your RFI/RFP (and at Sociabble, we can help you with that thanks to our free RFP template, which you can download now).  

3. Recommendations mentioned in this Market Guide when it comes to the Employee Communication Applications market.

According to the report, “Address inevitable IT governance, technology alignment, and product positioning because ECA solutions likely overlap with various digital workplace applications such as intranet packaged solutions, content publishing, workstream collaboration, messaging and communication tools.” In short, that we believe interoperability and compatibility are key when launching an Employee Communication project, and at Sociabble, we couldn’t agree more.

We offer connectors and integrations with your digital workplace tools: SSO tools and protocols, as well as Human Resources management software, like Success Factor, Workday, and Kronos, to name a few. As a fully Microsoft Azure-based solution, Sociabble’s integrations extend to cover Microsoft 365, Microsoft cognitive services, and SharePoint as well.  


The Sociabble integration brings enhanced employee communication features to the Microsoft Teams experience, with easy access embedded in the platform.

Additionally, the Market Guide states,

Deliver on core sponsor (corporate communications and HR leaders) goals by organizing, prioritizing and mapping internal communications requirements to vendor evaluation criteria while proactively looking for new ECA use cases in other business areas.

We agree wholeheartedly that governance is an extremely important aspect of an Employee Communication program. However, one reason that governance is a challenging subject is because Employee Comms represents something different for every stakeholder. And it’s normal, because Employee Comms is a multi-dimensional subject: we can talk about organizational or operational comms, it can be global or local, it can be top-down or bottom-up, it can be asynchronous or synchronous.

Business managers should be involved in the program beyond the Communications and HR departments. In fact, a successful project relies on a decentralized approach, with all departments being responsible for managing their communication – with the support of the Comms team, of course.  

4. Want to learn more about Sociabble? You can get started today.

At Sociabble, Employee Communication is our specialty, and we have years of experience launching and running EC programs with large organizations and industry leaders such as Primark, Vinci Energies, Coca-Cola CCEP, and dozens of others around the world. We offer a cutting-edge platform, backed up by support and consulting services as part of tailor-made packages.

To learn more about our blueprint for success, and to try out Sociabble for yourself and your team, click here for a free demo.  

Download the template

Want to learn more?

Fill the form to get access to the RFP template.

*Gartner, “Market Guide for Employee Communications Applications”, Mike Gotta, Adam Preset, December 20, 2021.

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