On Wednesday April 29 Sociabble took part in the Employee Advocacy Summit 2015, a virtual event organized by The Marketing Scope. As a sponsor of the event, Sociabble ran an interactive webcast: How to Launch an Employee Advocacy Program on a Global Scale: The Microsoft Case.
Following a pilot phase rolled out in selected countries, Microsoft deployed an employee advocacy program in 40 countries, engaging around 17 000 employees. The Sociabble webcast explored the key objectives involved in launching this program, including how Microsoft has implemented a global approach that addresses regional needs.
Using the Microsoft case study as an example, the Sociabble webcast explored what can be expected from an employee advocacy program, as well as the benefits of starting with a pilot program in selected regions. The discussion covered striking a balance between a global approach and regional needs, and measuring the impact of employee advocacy has on business objectives.
Online attendees were able to watch the discussion online and interact directly with speakers via a virtual booth. A question and answer session with both Sociabble and Microsoft representatives followed the webcast.
To find out more about the employee advocacy pilot launched by Microsoft France, read the case study Microsoft France: Leading Innovation on Social Media through Employee Advocacy.