Toshiba TFIS Engages B2B Sales Teams in a Social Selling Initiative
Over the course of the year, Toshiba TFIS has successfully deployed a social selling program for the company’s B2B business lines. The result of a strategic, pragmatic, approach, the initiative showcases sales teams’expertise and facilitates prospection.
How can companies take a pragmatic approach to social selling? How can they involve management, marketing and sales teams? What sort of training should social sellers receive? Which types of content should be made available? During this webinar we join Sonia Morand, Head of Marketing and Communication at Toshiba TFIS, to discuss how the company has engaged B2B sales teams in a social seling initiative.
Please note that this replay is in French.