Sociabble is an Employee Communication platform specifically designed to handle Social Selling and Employee Advocacy. This makes it a strong alternative to LinkedIn Elevate.
In this blog post, we’ll explore an alternative to LinkedIn Elevate, which is an urgent problem given that LinkedIn is no longer offering Elevate as a separate service. With the effect the ongoing health crisis has had on sales, many companies are looking to adapt their plan to accommodate social media. New solutions are needed. We’ll explain why Sociabble is an ideal alternative, and why it’s easy for your company to make the transition.
Companies need an alternative to LinkedIn Elevate.
Recently, LinkedIn announced that it will no longer offer its popular sales tool, Elevate, as a stand-alone product. Instead, they will offer some of the same features as part of an enhanced version of their current pages. With that option no longer available, many companies are wondering if it might be worthwhile to invest in an alternative.
More than ever, social media is the place to get new leads. It’s worth the investment. Over 76% of buyers feel ready to have a social media conversation. And social media drives 2.2x more non-customer traffic.
In the meantime, paid media budgets are likely to be reduced, as the full economic effects of the health crisis become evident. This means less money for conventional advertising, and fewer resources devoted to creating new leads.
Social Selling and Employee Advocacy are therefore important sales tools. They are the most cost-efficient alternatives. In fact, one study found that leads developed through employee social marketing convert 7x more frequently, and that 78% of reps who use social selling outsell their peers. With the right platform and the right training, it can be more effective than any conventional campaign.
What are the LinkedIn company pages’ Employee Advocacy abilities?
LinkedIn company pages come with features built-in that are designed to accommodate Employee Advocacy. So there are some EA aspects included in the design that are geared toward that purpose. They include:
• Defined curators in the company who will be able to recommend content for other employees
• For employees, ability to access in the “My Company” tab content that has been curated by curators, and to share this content on LinkedIn/Twitter
• Analytics to understand the type of profiles in the company (job function), to show who is engaged in sharing content + reach and engagement on this content.
It’s a good start but there are several difficulties that many companies will encounter.
Yes, it’s true that the company pages do have some features companies will find helpful for EA. However, there are shortcomings that will also present problems for companies looking for an all-encompassing EA solution. Challenges that many users will run into include:
Content curation is not automated. For most companies, the curation process cannot be only manual, they need to have content feeds that are curated automatically as well (YouTube channels, RSS feeds, curation with AI like with Feedly, etc.)
Content is not targeted. People don’t all need the same type of content. Social sellers may need content related to their prospects or accounts, HR people may need employer branding content to share, etc. Companies need to manage user segmentation, and target these segment with the right content they need. And it’s not always the same content for all segments.
No translation available. Employees want to share content in their own language, not just in English. This requires translation features to provide the content in multiple languages.
No targeted editorial lines. Sometimes employees are just not comfortable with the editorial line. Companies may need to provide several descriptions for important content, so that people are comfortable with one of them.
No engagement framework. How do you make sure that employees will go back to the “My Company” tab? You need a full engagement framework (push notifications on mobile, targeted newsletters, gamification, rewards, etc.)
Limited integrations with other social media. LinkedIn and Twitter are great, but many companies need to share on other social networks as well. Job offers on Facebook, inspiring pictures on Instagram, VK in Russia, Wechat, etc. And then of course companies also have to manage local company pages (i.e. Facebook).
No complete analytics package. Analytics are needed to understand the ROI. Equivalent paid media, volume of traffic on your assets (websites), leads generated by the program, the performance of the content analyzed across multiple dimensions, the performance of your audience segements (and not only by the “job title”)—all of this matters.
No Single Sign On. Companies need a seamless and secured environment, backed up by SSO.
Limited customer support or training. And of course, most companies need much more than a tool. They also need the right level of coaching, methodology, best practices sharing, etc. to make the program successful.
Sociabble is an alternative to LinkedIn Elevate that works. Just ask our clients.
Sociabble is an Employee Communication platform especially well-suited for Employee Advocacy and Social Selling. They’re incorporated into its basic architecture. Freshworks, one of our clients, may have said it best: “We chose Sociabble over LinkedIn Elevate, because it comes with a lot of features that baked very well into what we as a company believe in and needed.” They’ve used Sociabble to boost sales, build leads, and break into new markets across Europe and the US.
Sociabble is packed with features that give it an advantage.
With the Sociabble platform comes a host of unique features that make it ideal for Employee Advocacy and Social Selling, giving it an edge over what Elevate used to do. Sociabble empowers employees, providing them with the information they need, and giving them a means to share it. Here is a list of what Sociabble can do, and how it helps companies build leads and make online sales.
Automated, curated content streams
Thanks to integrations with Scoop.it and Feedly, Sociabble users have access to a constant stream of relevant, curated content that users can share to their own networks.
Targeted control over content mix and editorial lines
With Sociabble, administrators can determine the content mix that employees receive, allowing companies to perfect the amount of user generated content (UGC) and third-party content that employees read and share to their networks, according to criteria you have defined.
Instant translation feature
Sociabble comes with an instant translation option that can translate content in real-time in over 60 languages, enabling communication across cultures and borders.
Sociabble comes with a host of innovative features, including a seamless, intuitive UX designed to boost engagement.
Complete engagement framework
This is one of the biggest challenges for this kind of program, and Sociabble has specific solutions. The platform is designed to keep employees at your company informed and engaged, interacting with content they receive, sharing it, and creating their own. It accomplishes this with:
—A visual, intuitive UX that all our end users love (Sociabble is a leader on G2 crowd)
—The most advanced gamification framework on the market, connected to meaningful rewards that can resonate with your CSR activities
—A powerful newsletter engine for creating engaging and branded newsletters
—Notifications on a mobile app that can be branded and customized
Sociabble’s gamification engine builds engagement-enhancing features into the user experience.
Ability to reach many social networks
Much of online sales activity goes on well beyond LinkedIn, and this is especially true when it comes to humanizing your brand and making it relatable to consumers. Sociabble has direct integrations with international networks like Instagram and Twitter, as well as local networks like WeChat and VK. Your brand will extend its influence across the internet, not just on LinkedIn.
An advanced analytics package
This includes lead tracking to identify the responsible content and network source of all leads, as well as performance tracking of users. The performance of individual content pieces can be measured on every social network, and the amount of advertising money saved can be calculated via the equivalent paid media Return on Investment feature. It was thanks to features like that that our client Freshworks was able to increase its Social Selling Index from 72.8 to 73.2 in only the first three months. All data can be exported, filtered by employee segmentation, etc., for optimal results.
A sophisticated analytics package provides actionable data that can help you get employees more engaged.
A secure, totally private environment
Sociabble is an SSO platform backed up with end-to-end encryption for its chat feature; it’s designed to be totally compliant with GDPR regulations as well, which is especially relevant for European companies. With financial and insurance companies as clients, it adheres to the highest security standards.
Complete customer support and training
Sociabble has a team of dedicated CSM’s to assist in every aspect of implementation and training. A full library of instructional materials is available, as are consulting and additional training services. Clients have assistance whenever they need it.
And the best part of all? The transition to Sociabble is easy.
When it comes to transitioning to the Sociabble platform, as mentioned above, we have a team of Customer Success Managers who are physically present around the world, and ready to help you every step of the way. Training and roll-out schedules are available, as well as ongoing assistance in the case of any future questions. We’ve already worked with industry leaders like Coca-Cola European Partners, Vinci, Walt Disney, L’Occitane, and many others.
Ready to explore an effective Social Selling alternative to LinkedIn Elevate? Just click here. We’ll get you set up with a free demo and show you just how powerful Sociabble can be.