Back to Basics: What is Employee Engagement?

Employee Engagement

Back to Basics: What is Employee Engagement?

Picture of Christina Ashley

By Christina Ashley

Back to Basics: What is Employee Engagement?

 

Recent Studies suggest that only 24% of employees are highly engaged at work. A staggering statistic that many brush-off. Over the years employee engagement has become a hot topic. Study after study has been conducted. Articles outlining how to boost employee engagement are continually popping up. But what does it mean to be unengaged at work? And why are we so concerned with ensuring our employees are not only happy but actively engaged? Surely it can’t be of much importance if over the past four years we have only seen marginal improvements in the global trend of engaged employees. Right? 

Not in the least. Employee engagement is one of the most crucial elements to increased productivity, employee retention, and increased success.

Engagement, Satisfaction, and Happiness

Employee engagement is not the same as employee happiness. While happy employees and engaged employees can go hand in hand, one does not equal the other. Just because an employee is happy at work does not mean they are putting in extra effort or being productive on behalf of the organization.

Employee engagement also does not equal employee satisfaction. Many companies focus on satisfaction and assume that engagement will follow. While satisfaction is a solid foundation for employee engagement, it is important to remember that an employee can be satisfied with their job, while not being engaged in their job. Employee satisfaction does not promote increased productivity; employee engagement does.

What is Employee Engagement?

So what is employee engagement? Employee Engagement is the emotional and personal commitment an employee has to an organization and its goals. It is the extent to which they feel passionate about their jobs, and the amount of discretionary effort they are willing to put into their work. An emotional commitment to work and an organization means engaged employees truly care about their work and their company. An engaged employee is an employee who is deeply involved and invested in their work. They don’t work just for a paycheque, or a promotion, they work because they are committed to the organization and its goals.

Why is Employee Engagement Important?

The power of engaged employees is astounding. When employees are engaged it means they care. When employees care hey use discretionary effort. Discretionary effort is the level of effort given that is above and beyond that which is required. Engaged employees give more than is required because they are emotionally invested in the success of the company.

This discretionary effort results in better business outcomes. Organizations that have a high level of employee engagement are more effective and efficient. Engaged employees have a stronger bond with their organization’s mission. Gallup suggests that due to this they build stronger relationships with customers, which helps their company increase sales and profitability. Organizations with engaged employees achieve stronger revenue growth. A Watson Towers study of over 50 companies for the period of one year demonstrated that overall engaged workers have 3- 5% higher net profit margins and are more likely to work harder to achieve the performance that shareholders demand.  Furthermore organizations with highly engaged employees saw a 28% growth in earnings per share.

Decreased Turnover

Additionally, increasing employee engagement decreases employee turnover. 87% of engaged employeesare less likely to leave their position in comparison to their disengaged counterparts. When an employee is engaged they identify with the organization and its goals. Employees who aren’t emotionally invested in the goals of an organization find it far easier to leave when a new opportunity presents itself. 71% of employees are listed as actively disengaged. Meanwhile, 11 billion $ is lost annually in employee turnover across the United States market alone. In short, an engaged workforce is worth the investment.

Personal benefits

Finally, increased employee engagement is beneficial not just on a corporate level, it is also individually beneficial. Engaged employees are healthier, and tend to be safer at work. They report feeling a greater sense of achievement with their work and increased happiness outside of the workplace. Higher engagement results in less stress and less pressure within the workplace. In turn, this leads to an easier switch from work life to home life.

Employee Engagement: The Key to Success

Employee engagement is a key component in creating a more successful workplace. An engaged employee feels a strong personal and emotional connection to their organization. They are passionate, enthusiastic, and committed to their work. They go above and beyond to achieve maximum results.

Sociabble the Employee Engagement Hub

Sociabble is the leading provider of employee advocacy, and employee engagement solutions. Our unique platform organizes brand, third-party, and user-generated content onto themed channels. From these channels, users can share on social media and track subsequent traffic and lead generation.

Available natively for Android, iOS, and Windows Phone, Sociabble features include gamification, newsletters, calls-to-action, advanced analytics, lead tracking, and individual performance dashboards. The platform also integrates with a number of CRM, curation, listening and retargeting tools, including Office 365, Salesforce, and RadiumOne. Used in over 60 countries, Sociabble’s client base includes companies from multiple sectors including; energy, tech and communications, finance, government, education, and media.

 

 

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