Blog Brand Advocacy

Trends, tips and strategies

Insights from successful employee communication and advocacy programs

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employee advocate
Brand Advocacy ~ 14 min

The Employee Advocate: A Key Player in Your Modern Business Strategy

There are many ways to spread positive brand awareness in the digital age, with new online platforms and outlets providing…

Marketing Team, Experts in Employee Advocacy, Sociabble
Marketing Team
Sociabble-improve-companys-online-reputation
Brand Advocacy ~ 12 min

Leveraging Employee Advocacy: How to Improve Your Company’s Online Reputation

Few things are more valuable to a business these days than its online reputation. Customers and clients increasingly rely on…

Communication Team, Experts in Internal Communication, Sociabble
Communication Team
Sociabble-7-essential-tips-implementing-winning-brand-comm-strategy-header
Brand Advocacy ~ 11 min

7 Essential Tips for Implementing a Winning Brand Communication Strategy

Brand communication strategy—it’s a topic that most companies know is important, but that seldom receives the attention it deserves. In…

Communication Team, Experts in Internal Communication, Sociabble
Communication Team
social media advocacy
Brand Advocacy ~ 11 min

Social Media Advocacy: What It Means and Why Your Brand Needs It

Social media has changed the role of marketing and public relations. And while those kinds of activities used to be…

Communication Team, Experts in Internal Communication, Sociabble
Communication Team
measure brand advocacy
Brand Advocacy ~ 9 min

Unlocking the Power of Brand Advocacy: How to Successfully Measure Its Impact

Brand advocacy is a common practice among companies when it comes to spreading positive awareness. What’s not common knowledge, however,…

Marketing Team, Experts in Employee Advocacy, Sociabble
Marketing Team
Sociabble-01-desktop-social-advocacy-how-it-can-benefit-your-workplace
Brand Advocacy ~ 13 min

Brand Advocacy: What It Means, and Why You Need to Implement It

Brand advocacy is a marketing technique that’s been proven to be highly effective, yet is still widely underused. In this…

Communication Team, Experts in Internal Communication, Sociabble
Communication Team
What is a Brand Ambassador? Find the Answer to a Critical Question.
Brand Advocacy ~ 10 min

What is a Brand Ambassador? Find the Answer to a Critical Question.

What is a brand ambassador? It, like Employee Advocacy, is a term we often use, but it’s important to remember…

Communication Team, Experts in Internal Communication, Sociabble
Communication Team
How to Choose the Right People for an Employee Advocacy Pilot
Brand Advocacy ~ 4 min

How to Choose the Right People for an Employee Advocacy Pilot

When launching an employee advocacy program, the people you select for a pilot is crucial. Here are the best ways to define…

HR Team, People Experts, Sociabble
HR Team
Great but Unexpected Examples of Brands Engaging with Customers in 2015
Brand Advocacy ~ 2 min

Great but Unexpected Examples of Brands Engaging with Customers

According to a survey conducted by Adobe, 70% of consumers think that humor makes brands more relatable. However, only 14%…

Sales Team, Experts in business development, Sociabble
Sales Team
Social Media and the Positive Aspects of Causing a Stir
Brand Advocacy ~ 3 min

Social Media and the Positive Aspects of Causing a Stir

Should your brand look to spark a little controversy on social media? Should it take a stand on potentially divisive…

Communication Team, Experts in Internal Communication, Sociabble
Communication Team
New Insights into Brand Video Consumption on YouTube
Brand Advocacy ~ 2 min

New Insights into Brand Video Consumption on YouTube

Having recently celebrated its 10th birthday, YouTube is one of the world’s leading video sites; and, more notably, the go-to…

Marketing Team, Experts in Employee Advocacy, Sociabble
Marketing Team
Where Do You Stand on “Brandter”?
Brand Advocacy ~ 3 min

Where Do You Stand on “Brandter”?

Some people say it’s clever marketing. Others think both the word and the concept are silly. But love it or…

Communication Team, Experts in Internal Communication, Sociabble
Communication Team