Trends, tips and strategies

Brand advocacy is a pillar of both communications and marketing that many companies struggle with. In this article, we make…

The days of the LinkedIn “My Company” tab are numbered, leaving many companies wondering where to turn for Employee Advocacy.…

There are many ways to spread positive brand awareness in the digital age, with new online platforms and outlets providing…

Few things are more valuable to a business these days than its online reputation. Customers and clients increasingly rely on…

Social media has changed the role of marketing and public relations. And while those kinds of activities used to be…

Brand advocacy is a common practice among companies when it comes to spreading positive awareness. What’s not common knowledge, however,…

What is a brand ambassador? It, like Employee Advocacy, is a term we often use, but it’s important to remember…

When launching an employee advocacy program, the people you select for a pilot is crucial. Here are the best ways to define…

According to a survey conducted by Adobe, 70% of consumers think that humor makes brands more relatable. However, only 14%…

Should your brand look to spark a little controversy on social media? Should it take a stand on potentially divisive…

Having recently celebrated its 10th birthday, YouTube is one of the world’s leading video sites; and, more notably, the go-to…

Some people say it’s clever marketing. Others think both the word and the concept are silly. But love it or…