Multi Channel Communication Solutions: Everything You Need to Know To Maximize Your Comms

Once upon a time, a corporation could get by with a single direct mail newsletter, a common template-made email sent out to all the departments, phone calls, even a bulletin board in the hallway for everyone to see. And while all of these communication channels can still play a role today, the modern, digital workplace requires a more dynamic, multi channel solution to be truly effective. A central hub, if you will, that’s capable of sending pertinent, targeted information over the appropriate channel for each employee.

Multi channel communication ensures that key messages reach employees wherever they are, and according to specific relevance. Sociabble enhances this by providing a robust multi channel communication platform tailored for modern businesses. In this article, we’ll explain how.

The Importance of Multi Channel Communication

Why does multi channel communication matter? What has changed that renders the old ways of communication, in many ways, obsolete? What is so important about a multi channel approach?

The fact of the matter is, with the arrival of remote work and hybrid office scenarios, not to mention the adoption of multiple apps and platforms for transmitting information, the landscape has changed. A new approach is needed, beyond simple emails, bulletin boards, intranets, and direct mail, to manage internal communications and marketing channels. And here are the areas where multi channel communication excels:

Engaging a Diverse Workforce

Multi channel communications can address the diverse needs of both office and frontline workers, ensuring consistent and effective communication across all levels, be it on a desktop or mobile device. As part of an effective communication strategy, multi channel communications bring the variety, depth, and relevance that a diverse workplace needs.

Everything from productivity, to engagement, to marketing communications can benefit, because the different channels are organized by theme and targeted toward the employees who find them most relevant. 

By having different channels organized by criteria like region, department, global office, and interest, employees avoid the kind of information overload that used to come with just one channel–i.e. a single newsletter, or a common email. Multiple channels eliminate this problem. 

Enhancing Information Accessibility

By making information accessible through various platforms like web, mobile, email, and digital signage, Sociabble ensures that no employee is left out, and that they can always access their different channels. Translation and localization features further help in reaching a global audience as part of a multi channel approach.

When an organization communicates, it’s important that the message transcends regional and language barriers, reaching all employees–including frontline workers checking their smartphones–in a secure and compliant way. 

Comms & Marketing Channels: Key Features of Effective Multi Channel Communication

For multi channel communications to truly work, however, and for you to get the most out of it, certain criteria need to be met. It needs to be accessible and relevant; employees need a reason to connect, and with a minimal amount of effort at that. Here are the two most important components of any successful strategy that incorporates different channels. 

Centralized Content Hub

Having a single platform for all communication needs streamlines information sharing. Sociabble’s content hub, for example, integrates seamlessly with different channels, and can even enhance customer communications.

Tailored Content Distribution

With advanced segmentation and targeting, communication channels can be personalized for better engagement. Sociabble uses analytics to measure the effectiveness and engagement of distributed content and, thanks to its paid media savings feature, even multi channel marketing via employee advocacy.

Sociabble’s Multi Channel Communication Solution

When it comes to implementing a multi channel communications solution, the right digital tools can make all the difference in the world. At Sociabble, we offer an employee communication solution specifically designed to add the necessary depth and dimension to your comms strategy. Features of the Sociabble platform include:

True Multi Channel Experience

Sociabble offers a complete multi channel platform:

• A web platform, ideal for maintaining connections with office or remote workers.
• A mobile application to communicate with frontline workers, perfect for keeping them engaged.
• Thematic channels to ensure content relevance, encourage engagement, and develop employee advocacy.
• A dynamic newsletter editor that allows you to target your content based on segmentation and avoid information overload.
• A secure instant messaging service that enables teams to communicate efficiently and stay connected.
• The ability to broadcast your communications on digital screens across your various locations through telecasting.
• The possibility to centralize information from multiple communication channels, even if it comes from an external blog, website, or social media.
• An analytics dashboard that allows you to make necessary improvements to your content strategy and optimize the use of your distribution channels.

But that’s not all! Sociabble also offers you…

Integration with Existing Systems

Sociabble integrates smoothly with Microsoft 365 and a host of other enterprise tools–including LinkedIn, YouTube, WordPress, Salesforce, and many more–simplifying the experience for both administrators and end-users. And because it’s built on Microsoft Azure architecture, the platform will work seamlessly within all your existing Microsoft ecosystem’s preferred channels, meaning a painless transition to true multi channel communication and multi channel marketing. 

Enhancing Employee Engagement Through Multiple Channels

One of the key components of any successful internal communications program is engagement. And one of the main reasons for adopting a multi channel communications approach is its potential for boosting employee engagement levels and getting them involved with company news. Your multi channel communication solution needs to have features that actively motivate employees and give them a reason to become part of your online conversation. For example:

Engagement Framework: Sociabble’s engagement features include gamification, leaderboards, and badges. Peer-to-peer recognition and meaningful rewards significantly boost employee engagement, and for sales departments engaged with the customer experience, can even spill over to improve customer communications and customer loyalty. Rewards for engagement can motivate customer service and sales teams, allowing them to improve over the customer’s previous interactions. 

User-Generated Content (UGC): Encouraging employees to create and share content fosters a sense of ownership and community. Successful UGC campaigns have been a hallmark of Sociabble’s multi channel communication strategy, giving employees themselves the power to create and share promotional messages. 

Security and Compliance: Another Consideration for a Successful Multi Channel Communication Strategy 

There is, however, an additional consideration as well: security. You want your multi channel communications platform to be both safe from outside intrusion and in step with the necessary regulations and governance policies. To accomplish this, Sociabble excels at:

GDPR and Data Privacy

Sociabble is committed to GDPR compliance and data security, ensuring that data on different channels is protected and managed within the platform, as part of its overall multi channel communication strategy. As a global company rooted in France, Sociabble proudly offers a multi channel communication strategy solution that’s fully GDPR compliant. We only process essential personal data, necessary to create tailored content for audiences across a multi channel communication framework.

Advanced AI and Secure Communication

Sociabble uses AI to enhance communication while ensuring data privacy. This ensures that communication over different channels and multiple platforms remains secure and efficient. Beyond personal information, all of our clients’ data is consistently encrypted, be it in transit or at rest, and clients themselves remain the sole data controllers of their respective Sociabble-based platforms. This ensures that all circulating data within their digital community belongs to them, and them only. Data security is simply built into Sociabble’s multi channel communication strategy and tech. 

Case Study: The Pierre Fabre Success Story

Pierre Fabre is a leading French pharmaceutical and cosmetic group created in 1962 and based in Castres, in the south of France. Globally, the group employs nearly 10,000 people in 43 subsidiaries, marketing medicines, family health products, and dermo-cosmetics. 

In recent years, however, like many companies in the pharmaceutical & cosmetics sectors, the Pierre Fabre Group has faced numerous internal and marketing communications challenges, which led it to undertake a profound transformation of its organization, starting with a new communication strategy initiative in 2019.

Pierre Fabre leveraged Sociabble to transform their internal communications for 10,000 employees. Faced with challenges like fragmented communication and the need for a unified platform, Pierre Fabre adopted Sociabble’s centralized, multi channel communication solution. This included mobile accessibility, integrated translation, and robust engagement features. 

A mobile application, automatic translation, communication targeting, engagement functionalities—with its extended functional scope, Sociabble allows us tomove toward more innovative internal communication practices.

Stéphane Puyou ComTech manager Pierre Fabre

The new platform, Blue Voice, launched in 2021, became the central hub for internal news, fostering better engagement and communication across the company. In only the first weeks, the new platform radically changed the Pierre Fabre Group’s internal communications, making it more visual, more interactive, and more in line with users’ social network practices. Instead of long files or articles that are not adapted to their needs, employees now find shorter, targeted publications, already sequenced for them to read. They also discover a much more local multi channel communication stream, reflecting news that’s close to them, and providing motivation to engage more directly with customer communications and enhance brand loyalty.

For more detailed insights on Pierre Fabre’s transformation as part of their Sociabble customer journey, visit the Pierre Fabre Case Study.

Conclusion: Multiple communication channels are critical. Sociabble makes managing them easy.

Multi channel communications are essential for enhancing employee engagement and productivity, and eventually benefit the customer experience as well. It is the next step in any company’s internal comms evolution. And when it comes to tools to make this process easy, Sociabble provides a comprehensive solution that integrates seamlessly with existing systems while ensuring security and compliance. For businesses looking to elevate their communication strategies, Sociabble offers a robust, multi channel communication platform that meets diverse organizational needs.

Ready to transform your internal communications? Discover how Sociabble can help your organization achieve seamless and effective multi channel communication. We’ve already partnered with global industry leaders like Coca-Cola CCEP, L’Occitane en Provence, and Primark, and we’d love to discuss ways we can help your company take its employee communications to a whole new level. Contact us today, and discover how a multi channel communication strategy can benefit your organization.