The Jobvite Recruiter Nation Survey was conducted in July 2015 and completed by 1404 recruitment professionals in seven industries. The results point towards recruiters’ ever-increasing use of social media, as well as the importance of employee referrals. Now, you might wonder what that’s got to do with employee advocacy. But actually, employee advocacy allows recruiters to combine social media and referrals, in order to source the best talent and recruit more effectively.
Social Media: A Gold Mine for Recruiters
According to the Jobvite survey, only 4% of recruiters DON’T use social media as part of their HR activity. So there’s next to no doubt as far as the importance of social recruitment is concerned. In fact, results indicate that 56% of recruiters find their best candidates through social networks. But with 95% of respondents saying they think the job market will remain or get more competitive; the question is: how can companies continue to recruit effectively through social media by setting themselves apart from growing competition?
Employer Branding in the Face of Competition
More than a quarter of survey respondents said that lack of brand awareness is one of the biggest challenges they face in attracting top talent and remaining competitive. However, 74% said they find social networks to be the most effective way of tackling this challenge and developing their employer brand. One way of doing so is engaging current employees to share company content – such as blogs, photos and videos – that showcases company culture.
Employee Referrals: Relationships Rule the Day
The Jobvite survey indicates that 78% of recruiters find their best quality candidates through referrals. This is up from 60% in 2014. What’s more, 41% of recruiters plan to invest more in referrals over the coming year. What if this investment could tie in with a focus on social media in a way that better enabled companies to showcase their employer brand and remain competitive?
Employee Advocacy: When Social Recruitment Meets Employee Referrals
This year’s Jobvite Recruiter Nation Survey reveals that 50% of recruiters plan to increase investment in social media, 46% in employment branding and 41% in employee referrals. But by investing in employee advocacy, companies go a long way to covering all three of these bases.
Employees’ social media connections include former classmates with similar qualifications; as well as former colleagues or professional connections who have similar skill sets and work in the same industry. So by engaging current employees to share recruitment opportunities on social media; companies reach new, highly qualified audiences and increase their chances of successful referrals. They also create new opportunities to diffuse content that gives an insight into company culture. Thus boosting their employer brand through the people who know the company best.
Contact us to discuss an employee advocacy solution that simplifies and enhances the social media activity of HR and other company departments.