social selling on instagram creating brand identity

Social Selling

The Secret to Mastering Social Selling on Instagram: Part 1

Picture of Elliot Amiot

By Elliot Amiot

Think only Twitter, LinkedIn and Facebook are the top platforms to use for Social Selling? Think again. Instagram has now over 800 million users, which represents roughly about 32% of internet users. Over the years Instagram has grown drastically. Users come from all different age groups and backgrounds, and an increase of companies have started using it for marketing and external communications.

To give you a broad idea of the rate at which Instagram for social selling is taking off take a look at these stats: In 2016 alone Instagram was used by 48.8% of brands, a number which is expected to rise to 70.7% by the end of 2017, surpassing  Twitter who is currently estimated to hit 67%.

Not convinced? According to Instagram Advertisers’ statistics, 50% of Instagram users follow at least one business, 60% say that they learn about a product or service on the platform, and 75% of Instagram users take action, such as visiting a website, after looking at an Instagram advertising post.

So how can you tap into the power of Instagram for social selling?

Creating Your Personal Brand

To social sell on Instagram, you need to start with the basics; creating your personal profile. Instagram is one of the easiest tools to set up a profile. The whole process can be done in a few minutes. Carving out a unique personal brand to help you stand out that takes work. A few pointers we recommend to get your profile stand out are

–  Create a short bio: Best practice recommend a bio that is short and sweet. No longer than 10 words. This makes it easy to read, and users don’t lose interest.

–  Add your company slogan with a hashtag. Doing so helps develop a personal brand that associates to your company, and provides a link back to your photos and profile for users. It also offers something for other Instagram users and your employees to link to with their own posts about your personal brand.

–  Add your company’s email address, website, and if you can phone number. If your followers feel intrigued by your page or have questions they can get in touch, or explore what you have to offer more easily.

–  And finally, be sure to feature your company logo. This way when new users search you they know who you are instantly.

Strategize

Before you start publishing content, there certain steps to consider before launching.

– First, what content do you want to post? This can alternate depending on the type of product or service you are offering, and the personal brand identity you want to create. For example, if you work for a B2B company you may choose to only publish pictures related to your product, brand image, stats, etc,… In contrast, if you work for a B2C company you may choose to share internal content as well as branded content, giving your products a more human touch.

– How often do you wish to share your content? Daily, Weekly, Monthly? This is strictly up to you but we recommend, if you’re launching your first Instagram profile, to post regularly, sometimes up to 2-3 times a day. Posting regularly will keep your audience engaged and involved with your brand. Think of it this way, the more you see something, the more you familiarise yourself with it, the more likely you are to purchase it.

– What type of followers do you want to attract? Is there a specific age group or gender group you want to target? Do you want to be followed by influencers, other brands, or certain industries? This will generally resemble your current customers and is an important consideration. It will help shape the style of posts you do and ultimately the personal brand you wish to create.

 

Social selling can be difficult at the best of times, and launching a new tactic, on a new platform can feel daunting. Starting with these basics steps will help you form a personal brand on Instagram and sets up a profile that is primed for success. Now all you have to do is start social selling on Instagram.

Stay tuned to the Sociabble blog for part two of our “Mastering Social Selling on Instagram” for top tips to help you achieve social selling success on Instagram.

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