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Marketing Insider Group recently published an article written by Sociabble CEO Jean-Louis Bénard, explaining the benefits of Employee Advocacy programs to strengthen B2B marketing campaigns and capture new prospects. Marketing Insider GRoup: leader in content strategy Marketing Insider Group has been recognized as a leader in content strategy that’ s consistent, impactful, and that encourages collaboration. It is for this reason that we are pleased to have our CEO, Jean-Louis Bénard, guest author an article regarding Employee Advocacy in B2B marketing. Also read:Engagement and Advocacy Platform for B2C and B2B Influencer Communities Benefits of Employee Advocacy programs for B2B marketing campaigns B2B Marketing has become increasingly difficult over the years, and even more so since the health crisis. Why? It’s often challenging to find the right audience, and connect with them in the right place at the right time. The current digital environment coupled with Employee Advocacy initiatives have provided a framework for companies to create internal brand ambassadors who can communicate in an authentic voice. The adoption of solutions outlined in the article to enrich and diversify your content offering can assist your sales teams at becoming stronger advocates for your brand. Read the full article about 3 solutions for making B2B Marketing work with Employee Advocacy. On the same topic News ~ 2 min Employee Advocacy RFP Template Introducing the Employee Advocacy RFP template; A simple, ready to use, free template designed to help you find the perfect… News ~ 8 min Sociabble Support: Expertise and Resources for Successful Projects Deploying a platform for a company’s entire employee base requires new knowledge and skills. And from the very beginning, Sociabble… News ~ 6 min The Fight Against Deforestation: Sociabble Trees & CSR Rebuilding our planet’s damaged forests is one of the most effective ways to fight C02 emissions and reduce global warming.… News ~ 5 min Sociabble Recognized as a Strong Performer in Sales Social Engagement Solutions by Leading Global Research and Advisory Firm Forrester researched, analyzed, and scored vendors on 38 evaluation criteria as part of The Forrester Wave™: Sales Social Engagement Solutions,…