On Wednesday 24 and Thursday 25 June 2015, New York’s Axa Center will host the French Touch Conference. The event, which welcomes digital entrepreneurs and investors from France and the USA, explores the link between innovation, business and creativity. Thanks to a Social Wall embedded on the French Touch website, attendees and online audiences will be able to follow the conference and engage with related content before, during and after the event.
Accessible on the French Touch website and displayed on large screens at the venue, the Social Wall aggregates content from event social network accounts and guest speaker feeds, displaying posts on a highly visual, self-refreshing interface. By allowing all website visitors to filter content according to social networks and share posts on any of their own accounts, the Social Wall boosts the visibility of the event by driving content sharing on social media directly from the French Touch website.
The Social Wall is a public version of the Sociabble brand advocacy platform that can be embedded on brand websites or accessed via a specific URL.
Participants in the French Touch Conference also have the opportunity to sign up to a members-only Sociabble platform created especially for the event. Complete with gamification functionalities, this platform allows users not only to share content, but to win points through doing so – using a leaderboard to track their performance against that of their teammates. For top advocates, a surprise will be announced at the end of the event.
Responsive, innovative and designed with audience engagement in mind, the Sociabble platforms being launched as part of the French Touch Conference are a perfect illustration of what the event itself is all about.