Microsoft France engages 4 000 super fans on House of Fans, an exclusive engagement and advocacy community.
Microsoft fans aren’t just engaged with the brand; they’re passionate about its products – from Windows to Surface, Xbox to Office. With an active network of bloggers and social media influencers, Microsoft France has gone one step further by engaging a community of super fans: customers and followers who are passionate about the brand, and ready to advocate for it. The company has achieved this with House of Fans, a gamified engagement and advocacy platform developed by Sociabble.
“We wanted to drive our fans’ passion, develop their product knowledge, and transform them into brand ambassadors,” explains David Dufour, Consumer Marketing Communication Director at Microsoft France. “By creating an interactive community, our objective was to better understand fans’ expectations, and empower them to advocate for Microsoft.”
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"We've noticed that when we bring together a group of people who have a shared passion, it reinforces the sense of community."
David Dufour, Consumer Marketing Communication Director
Microsoft France
Key Objectives
✓ Give employees the means and confidence to make social media a central aspect of daily activity
✓ Launch a simple, scalable, quick employee advocacy tool
✓ Establish employee advocacy as one of three pillars in the company’s social selling strategy