Are you on your way to social selling stardom? If you don’t know, you’re about to find out. Previously reserved for paying members, LinkedIn’s Social Selling Index (SSI) is now available to all users.
What Is the Social Selling Index?
The Social Selling Index provides sales professionals with insights into their social selling activity, enabling them to set targets and track their development as social sellers. The impact of social selling is no small matter, given that sales professionals who take advantage of data, insights, and knowledge online are six times more likely to beat their quota than salespeople with basic or no social media skills.
Scored out of 100, it shows LinkedIn users how they rate against industry peers and their own network. Users are able to track how their SSI develops over time, as well as how they perform in four key areas: establishing a professional brand, finding the right people, engaging with insights, and building relationships.
How Can I Boost My SSI?
There’s no right way to go about social selling, but something that can help you on your way to an impressive SSI (as well as impressive business results) is posting content that is visual, relevant, and not always written by you or your company. And of course, just as important as sharing content, is your ability to engage in conversation to build relationships.
In order to launch a successful Social selling program, you have to combine curation and employee advocacy to share high-quality information so that prospects say yay or nay with more confidence. It’s about engaging with articles, industry data, and insights that provide value for new and existing customers; all which leads to making both discussions and negotiations more productive. It’s therefore essential that social sellers have access to rich, varied content that is easily sharable.