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Twitter Launches Audience Insights In today’s ultra-competitive social media landscape, how do you produce and promote content that resonates? One thing that goes a long way towards creating a successful content marketing strategy is having the ability to obtain insights into audiences on the receiving end in order to use their engagement activity to shape what you produce, as well as when and where you publish it. Twitter has launched audience insights, a new tool that helps marketers better understand how their followers engage with content and also identify relevant audiences to target through campaigns. Want to learn more about social selling strategies ?Discover our ebooks : Social selling made simple Many insights about your audience Additionally, the audience insights dashboard aggregates information about user demographics, interests, purchasing behavior, and more. Marketers can also use these insights to compare user groups. For example, they can see how their followers’ engagement activity compares to that of Twitter’s audience. To find out more about audience insights, read the announcement published on the Twitter blog. search Schedule your demo Want to see Sociabble in action? Our experts will answer your questions and guide you through a platform demo. Contact us Ask for a demo Also read:What is social advocacy? On the same topic Social Media ~ 11 min Social Media Advocacy: What It Means and Why Your Brand Needs It Social media has changed the role of marketing and public relations. And while those kinds of activities used to be… Employee Advocacy ~ 10 min What is Social Advocacy: How It Can Benefit Your Workplace? Social advocacy as a practice makes the world a better place. But it can make your company a better place… Social Media ~ 3 min How to Engage your Audience on Social Media? Following somebody on social media requires the click of a button and very little forethought. So when people decide to… Content Marketing ~ 4 min Expert Insight Series: Wendy van Gilst, Social Media and Content Manager, Sage Wendy van Gilst is Social Media and Content Manager at Sage’s Customer Business Center in Dublin. In this interview she…