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Boosting brand visibility on social media Cosmetics company Auriège generates a large portion of sales through 1,000 door-to-door Beauty Advisors based all over France. In order to expand this network, amplify brand messages and create an online community of brand ambassadors, Auriège wanted to capitalize on the potential of social media and transform Beauty Advisors into social sellers. Thanks to Sociabble, we are boosting our sales team’s presence on social media, which is what our strategy was missing up until now. Jean-François Guinvarc’h Director of Marketing Auriège In order to boost its presence on social media and create an online community of social sellers, Auriège has launched the Sociabble brand advocacy platform. Sociabble aggregates all Auriège content, as well as third party content that showcases the brand’s expertise, on a single interface. Beauty Advisors simply log onto the platform, and can share posts on their own social network accounts at the click of a button. In order to maximize adoption of the platform from the outset, a video presenting the key benefits of Sociabble was sent to all beauty advisors. “Thanks to Sociabble, we are boosting our sales team’s presence on social media, which is what our strategy was missing up until now,” explains Jean-François Guinvarc’h, Director of Marketing at Auriège. Opening up new sales opportunities through social selling An increased presence on social media has allowed Auriège to expand its online community. By sharing pertinent content with their social media contacts, Beauty Advisors leverage the power of word of mouth to attract new customers, engage existing clients, and recruit new brand representatives. Sociabble has therefore enabled them to become social sellers and social recruiters. The launch of a brand advocacy initiative is transforming the way Auriège and its network of Beauty Advisors do business, while the brand’s online visibility is being boosted further by a public version of the Sociabble platform: the Social Wall. Embedded on the Auriège website, the Social Wall makes it easy for all customers and fans to view and share the latest company content with their own social media connections. On the same topic Brand Advocacy ~ 3 min Where Do You Stand on “Brandter”? Some people say it’s clever marketing. Others think both the word and the concept are silly. But love it or… Employee Advocacy ~ 4 min How to Choose the Right People for an Employee Advocacy Pilot When launching an employee advocacy program, the people you select for a pilot is crucial. Here are the best ways to define… Brand Advocacy ~ 9 min Unlocking the Power of Brand Advocacy: How to Successfully Measure Its Impact Brand advocacy is a common practice among companies when it comes to spreading positive awareness. What’s not common knowledge, however,… Employee Branding ~ 3 min Personal Branding, Self-Promotion and Blowing Your Own Horn How much of personal branding is pure self-promotion? Is it all about showing off how great you are at your…