Employee Advocacy ~ 5 min

Social Selling: How Opéra Energie Boosted Its Digital Marketing in Just a Few Weeks

Opéra Energie's social selling program, as an energy brokerage firm, aims to increase the company’s visibility, generate leads, and strengthen its employer brand. In just one month, it tripled its user count, reaching 97 participants, with 1,110 shares and a reach of over one million contacts, thanks to Sociabble.

Opéra Energie’s social selling program, as a leader in energy brokerage, was designed to enhance the company’s visibility, generate qualified leads, and strengthen its employer brand. Thanks to a well-planned strategy and rapid adoption by the sales team, Opéra Energie tripled the number of platform users in the first month. Key results included 97 onboarded users, 1,110 shares, and a potential reach of over one million contacts, showcasing the effectiveness of this initiative in collaboration with Sociabble.

Context and Initial Situation

Opéra Energie, a specialist in energy brokerage, helps professionals find the best contracts for their gas and electricity needs. The company distinguishes itself with a transparent and straightforward offering, managing all supplier comparisons on behalf of its clients.

Before implementing Sociabble, the sales team’s use of LinkedIn was limited and unstructured. Company content was infrequently shared, and social selling practices were not optimized, motivating Opéra Energie to professionalize these practices for maximum impact.

Lucas Garcia joined Opéra Energie in May 2023 as Social Selling Manager. His role was to structure LinkedIn use among sales representatives, deploying content and a platform to facilitate their online presence. Before his arrival, LinkedIn use by the sales team was sporadic and ineffective; they occasionally shared articles from the company’s website, but without strategy or training, the results were disappointing.

Sponsorship and First Challenge

To build enthusiasm around Sociabble’s launch, Opéra Energie implemented a well-planned exclusive launch strategy. A few days before the kickoff seminar, 20 sales representatives gained early access to the platform, creating excitement and a sense of exclusivity among initial users.

The sales kickoff seminar provided the springboard for the official launch of the social selling program. A sponsorship challenge was introduced on the first day, encouraging early users to invite as many colleagues as possible to join. From day one, the team began exploring Sociabble and the available content. Training sessions were integral to the launch, helping sales representatives effectively use Sociabble and optimize their LinkedIn sharing practices.

Lucas Garcia also launched a three-week sharing challenge with rewards to boost sales team engagement. Using Sociabble’s built-in challenge features, content on the platform included price analyses, blog articles, videos on energy transition, internal event coverage, and industry innovation news. Sales representatives were encouraged to share at least two posts per week, with rewards like fine dining experiences and gift cards based on the number of shares.

Results of the Program Launch

  • 129 invitations sent to sales reps in the first week
  • 97 users onboarded in the first month (goal: 50)
  • 1,570 content shares within 4 weeks
  • 609 external clicks generated within 4 weeks
  • Potential reach during the period: 1,269,965

These results demonstrated the program’s effectiveness, generating strong engagement among the sales team and assuring executives of Sociabble’s potential. Registrations and shares significantly exceeded initial expectations, highlighting user enthusiasm and engagement.

These impressive results were made possible by the right tool. Sociabble’s deployment increased efficiency across multiple fronts: program manager Lucas Garcia could easily provide a content hub for the sales team, and thanks to its user-friendly interface, the sales team quickly adopted the platform, began sharing content on social media, and expanded their online influence.

Key Insights and Success Factors

Gamification

Lucas Garcia highlights the importance of gamification to maintain long-term engagement. “Friendly competition really helped to motivate the sales team,” he notes. Point systems, badges, and leaderboards created a positive dynamic around Sociabble use. Sales representatives enjoyed the competition, constantly aiming to improve their ranking and earn rewards.

Resource Allocation

It’s essential to allocate sufficient resources to manage a social selling program. For this reason, Opéra Energie hired a project manager to support Lucas, ensuring effective daily management of content and users. “The time and effort required should not be underestimated,” explains Lucas. Regular, relevant content creation requires constant attention and good organization.

Executive Support 

Management support was critical to the project’s success. Executives led by example, actively participating in the program, which reinforced its importance within the company. “Having the backing of executives from the start gave the project credibility,” says Lucas. Their involvement motivated teams to adopt the platform and invest more in the social selling program.

Training and Support

Lucas conducted several training sessions to ensure the sales team was comfortable with the new platform and knew how to use it effectively. These sessions covered both technical aspects and content-sharing strategies to maximize impact on LinkedIn. Ongoing support maintained a high level of engagement from the sales team.

Conclusion and Future Prospects

Opéra Energie’s social selling program exceeded its initial objectives, transforming how the sales team interacts on LinkedIn and increasing the company’s visibility. These positive results continue to encourage broader adoption of the project.

Recently, Opéra Energie began using Sociabble for internal communication as well, sharing company news and thereby strengthening corporate culture. The recent acquisition of Efficiencies provided an opportunity to welcome and onboard new users while expanding the social selling program. Among these new employees, two have already joined the Top 10 ambassadors.

These successes demonstrate that with a sound strategy, adequate support, and the right platform, companies can improve their visibility, strengthen their internal culture, and generate qualified leads. Opéra Energie continues to explore the possibilities Sociabble offers to optimize its communication and digital marketing practices to meet the company’s evolving needs.

If you also want to improve your social selling and engage your sales team as Opéra Energie did, don’t hesitate to contact us, and discover how Sociabble can meet your needs.

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