Insight

Employee Advocacy

How to get your employees to promote your brand with employee advocacy insights
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 Client Success Stories ~ 5 min

Allianz France Amplifies Its Communication with Employee Advocacy: Visibility, Engagement, and Savings

Allianz France leverages Sociabble to turn its employee advocacy program into a powerful driver of visibility and engagement. With 500…

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 Latest ~ 1 min

Top 10 Employee Advocacy Mistakes to Avoid

Companies realize employee advocacy’s key role in social media and adapting to a connected workforce and customer base.

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 Latest ~ 1 min

Employee Advocacy: How to Unleash and Scale With a Global Workforce

Joe Morris, Head of Social Media & EA at Capgemini, shares his wealth of knowledge on embracing a worldwide approach…

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 Latest ~ 1 min

An Authentic Alternative to High Media Investment

In a digital age, paid media is costly. With 96% distrust in ads, consider employee-driven brand amplification on a budget.

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 Latest ~ 1 min

Webinar with SNCF

How SNCF implemented an internal network of ambassadors to increase organic reach through employee advocacy.

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 Latest ~ 1 min

Webinar with Renault Group

Engaging Your Workforce and Magnifying Corporate Content with Employee Advocacy.

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 Latest ~ 1 min

Webinar with Mazars

Mazars truly excelled at igniting a powerful wave of thought leadership by harnessing the potential of employee advocacy.

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 Latest ~ 1 min

How employee advocacy will sink or save your social business

Traditional barriers between consumers and brands vanish; companies must embrace new availability.

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 Client Success Stories ~ 2 min

LÉVÉNEMENT: A Digital Hub Serving the Event Industry

LÉVÉNEMENT, bringing together nearly 100 event agencies and service providers in France, uses Sociabble to streamline communication with its members.…

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 Client Success Stories ~ 5 min

Social Selling: How Opéra Energie Boosted Its Digital Marketing in Just a Few Weeks

Opéra Energie’s social selling program, as an energy brokerage firm, aims to increase the company’s visibility, generate leads, and strengthen…

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 eBooks

Redefining Employee Advocacy: Your comprehensive Guide

Employee advocacy: harnessing staff as authentic online brand ambassadors.

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 Client Success Stories ~ 10 min

ADP Group: Promoting a Pioneering Spirit & Strengthening Engagement through Employee Advocacy

ADP Group has implemented Sociabble to enhance both its internal and external communications, maximizing the visibility of its innovations and…

Frequently asked questions

The essentials of employee advocacy

In addition to employee advocacy insights here are the answers to the most frequently asked questions

An employee advocate is an individual within a company who actively promotes the organization’s values, culture, and initiatives, often by sharing positive content on social media or other platforms. They amplify the company’s message, enhance brand reputation, and help attract talent by providing authentic insights from an employee perspective. Through employee advocacy, they also strengthen their own professional brand while fostering engagement and loyalty within the organization.

Employee advocacy is the promotion of an organization by its employees, who share positive content, insights, or experiences about the company with their personal and professional networks. It helps amplify the company’s message, enhance brand reputation, and attract talent while fostering a sense of engagement and pride among employees.

A brand ambassador represents and promotes a company’s products or services, embodying its values and identity to enhance brand awareness and loyalty. They engage with target audiences through various channels, including social media, events, and personal networks, to create authentic connections and drive positive perceptions.

To excel as a brand ambassador, one must possess excellent communication and interpersonal skills to effectively engage with diverse audiences. A deep understanding of the brand is essential to authentically represent its values and products. Additionally, the ability to positively influence others and build strong networks is crucial for promoting brand awareness and loyalty. Explore the key traits and responsibilities of what it takes to be a brand ambassador to better understand this vital role.

The Klout Score as a social tool was a numerical value between 1 and 100 that measured an individual’s online social influence across various platforms, including Twitter, Facebook, and LinkedIn. It assessed factors such as follower count, engagement rates, and the influence of one’s network to determine the score.

The Social Selling Index (SSI) is a metric developed by LinkedIn to evaluate a user’s effectiveness in leveraging the platform for sales activities. It assesses performance across four key areas: establishing a professional brand, finding the right people, engaging with insights, and building relationships. A higher SSI score indicates a stronger proficiency in social selling, leading to increased sales opportunities and a higher likelihood of meeting sales quotas.

Equivalent Paid Media (EPM) is a metric that quantifies the monetary value of organic engagement generated through employee advocacy, comparing it to the cost of achieving similar results via paid advertising. By assessing factors like reach, clicks, and impressions from employee-shared content, EPM helps organizations evaluate the return on investment (ROI) of their advocacy programs, and to determine how much money they saved. This approach underscores the cost-effectiveness of leveraging employees as brand ambassadors to enhance visibility and engagement.

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