Insight

Employee Advocacy

How to get your employees to promote your brand with employee advocacy insights
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 Client Success Stories ~ 7 min

Expereo: Uniting and Engaging Employees Around the Company Vision

Expereo completely transformed its internal and external communications, strengthening employee engagement and increasing brand visibility in the process. Within just…

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 Guides ~ 23 min

A New Employee Advocacy Definition: The Ultimate Guide

Employee advocacy definition : What is employee advocacy and how can a structured program help you achieve good results in…

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 Blog ~ 8 min

Workplace from Meta Shutdown in India: An Opportunity to Merge Your Internal Communication & Employee Advocacy

With Workplace from Meta shutting down, many companies are left feeling overwhelmed. But this could in fact be a blessing…

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 eBooks

7 Ways Employee Advocacy Empowers Health Sector Growth

From healthcare to health tech to pharma, employee advocacy emerges as a crucial imperative for all.

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 Client Success Stories ~ 16 min

Nuspire: Building an Impactful Employee Advocacy Strategy in a Sensitive Industry

Cyber security is an industry built on discretion. On keeping secrets. On building relationships with clients who hold you and…

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 Client Success Stories ~ 7 min

Tata Consultancy Services Doubles Its Conversion Rate Thanks to Employee Advocacy

Learn how Tata Consultancy Services has harnessed the social media savvy of its own employees, saved hundreds of thousands of…

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 Client Success Stories ~ 7 min

Generali Turns Thousands of its Agents into Expert Social Advisors

With Sociabble, Generali were able to make their agents leaders in online sales and communication.

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 Client Success Stories ~ 5 min

How Freshworks’ Salesforce Became Social Selling Champions

Freshworks breaks the mold in the CRM market by becoming social selling champions. Discover their Social Selling journey.

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 Client Success Stories ~ 7 min

Finastra Sets a Leading Example in Social Selling

One of the largest fintech companies in the world, Finastra is scaling the Sociabble Employee Advocacy Platform for Advocates at…

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 Client Success Stories ~ 3 min

Défi Wind Launches Sociabble4Fans and Gathers 1 400 Windsurfers

Défi Wind, The World’s Largest Windsurfing, Event Launches Sociabble4Fans 1 400 windsurfers, thousands of fans, unlimited reach.

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 Client Success Stories ~ 3 min

BNP Paribas BDDF Entreprises Leads the Way in Social Business within Financial Services

For BNP Paribas BDDF Entreprises, the combination of dedicated social media training and the Sociabble platform was intended to facilitate…

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 Client Success Stories ~ 2 min

Auriège Drives Social Selling and Social Recruitment with its Brand Advocacy Platform

By sharing pertinent content with their social media contacts, Beauty Advisors leverage the power of word of mouth to attract…

Frequently asked questions

The essentials of employee advocacy

In addition to employee advocacy insights here are the answers to the most frequently asked questions

An employee advocate is an individual within a company who actively promotes the organization’s values, culture, and initiatives, often by sharing positive content on social media or other platforms. They amplify the company’s message, enhance brand reputation, and help attract talent by providing authentic insights from an employee perspective. Through employee advocacy, they also strengthen their own professional brand while fostering engagement and loyalty within the organization.

Employee advocacy is the promotion of an organization by its employees, who share positive content, insights, or experiences about the company with their personal and professional networks. It helps amplify the company’s message, enhance brand reputation, and attract talent while fostering a sense of engagement and pride among employees.

A brand ambassador represents and promotes a company’s products or services, embodying its values and identity to enhance brand awareness and loyalty. They engage with target audiences through various channels, including social media, events, and personal networks, to create authentic connections and drive positive perceptions.

To excel as a brand ambassador, one must possess excellent communication and interpersonal skills to effectively engage with diverse audiences. A deep understanding of the brand is essential to authentically represent its values and products. Additionally, the ability to positively influence others and build strong networks is crucial for promoting brand awareness and loyalty. Explore the key traits and responsibilities of what it takes to be a brand ambassador to better understand this vital role.

The Klout Score as a social tool was a numerical value between 1 and 100 that measured an individual’s online social influence across various platforms, including Twitter, Facebook, and LinkedIn. It assessed factors such as follower count, engagement rates, and the influence of one’s network to determine the score.

The Social Selling Index (SSI) is a metric developed by LinkedIn to evaluate a user’s effectiveness in leveraging the platform for sales activities. It assesses performance across four key areas: establishing a professional brand, finding the right people, engaging with insights, and building relationships. A higher SSI score indicates a stronger proficiency in social selling, leading to increased sales opportunities and a higher likelihood of meeting sales quotas.

Equivalent Paid Media (EPM) is a metric that quantifies the monetary value of organic engagement generated through employee advocacy, comparing it to the cost of achieving similar results via paid advertising. By assessing factors like reach, clicks, and impressions from employee-shared content, EPM helps organizations evaluate the return on investment (ROI) of their advocacy programs, and to determine how much money they saved. This approach underscores the cost-effectiveness of leveraging employees as brand ambassadors to enhance visibility and engagement.

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