Having a social media presence is more crucial than ever, especially for top executives who represent the brand. But many struggle with finding the time and motivation to create a strong public profile online. In this new book from Infosys and Sociabble, The Influential You, you’ll learn simple steps to excel at social media that every exec can use.
Many executives know that establishing a social media presence is critical. But they’re reluctant to do so for a variety of reasons. Some are simply too busy. Some aren’t comfortable with the platforms. Others just aren’t convinced it will actually make a difference. In this latest book from Infosys & Sociabble, you’ll learn simple steps and crucial tips that even the busiest exec can use to create a strong social media presence online, and enhance their company’s profile in the process.
In this article, you will discover:
1. Why social media is critical for execs today
2. Why Infosys and Sociabble joined forces for this book
3. What execs will get out of this book
4. Infosys & Sociabble’s history of working with execs
5. How to download the book & learn more
? Download the White Paper “The Influential You: Social Selling for Executives”
Why executives need to be on social media
Even before the COVID crisis, social media was becoming an increasingly crucial part of an executive’s public profile. But in the wake of the pandemic, it is absolutely critical to be active and visible online, because so much of business life has transitioned to the digital realm. 75% of B2B buyers currently use social media networks to help make purchasing decisions, and 90% of businesses have adopted a digital sales model because of Covid-19-related restrictions. Online is simply where the action is, and executives who fail to establish a strong presence in that arena are simply missing out. And we’re not talking only about controversial, high-profile figures like Elon Musk, but also more conventional leaders, like Walmart CEO Doug McMillon, or Mary Barra, the CEO of General Motors—top executives who have established a strong presence online, as representatives of their company.
And there are even more executives out there who understand the need to establish that online presence, know that it’s important, but just aren’t sure exactly where to start. Indeed, it can be intimidating, to create that public profile and see your follower count in the single digits. How to begin?
How to make it grow into something significant? How to find the time?
Why Infosys and Sociabble joined forces for this book:
Infosys is a global leader in next-generation digital services and consulting, enabling clients in more than 50 countries to navigate their digital transformation. They have over four decades of experience working with top execs on digital transformation projects. Sociabble is an Employee Communication and Advocacy solution provider built around a cutting-edge platform and consulting services, with a client list that includes industry leaders like Coca-Cola Europacific Partners, Group Renault, and L’Occitane en Provence. Together, they have worked with hundreds of companies in countries around the world. And one common factor they’ve noticed, time and time again, is that many top executives are still hesitant to take their real-world talent and leadership ability, and transition it to the digital sphere.
Which is why they decided to collaborate on this book, The Influential You. It’s a simple, step-by-step guide to help executives build a stronger online presence, both for themselves, and their company.
What executives will get out of this book
The goal of The Influential You is to provide a clear, simple, and effective roadmap that can help any executive establish and grow their online profile. Additionally, it goes on to show how those same skills and strategies can also help the company as a whole. Specifically, it covers:
• Reasons why a social media presence is so important for executives
• The different platforms available, and the tone of voice to use with each
• How to grow followers and create content strategically
• Examples of a social media calendar that busy executives can use to post effectively
• How to use analytics and data to set and establish KPIs
• Techniques for expanding social media into the realms of Employee Advocacy and Social Selling
Infosys & Sociabble have a history of working with executives
As mentioned above, Infosys and Sociabble not only have a history of helping busy executives usher in digital transformation initiatives—it’s the core of what both companies do, and a mission that they’ve collaborated on together. In fact, Infosys deployed the Sociabble platform to support its own Employee Advocacy initiative.
“Working together with Sociabble has made a huge impact on growing the visibility of the business units online,” says Sanjay Sahay, Global Head of Digital Marketing and Automation at Infosys. “Having company leaders sharing and creating content really got people talking.”
And Jean-Louis Bénard, Sociabble’s CEO and Founder, concurs: “For the last 7 years, we’ve worked with companies to help them make social media a strong pillar of their marketing and communication. What we’ve seen is that successful companies have a common pattern. Their execs understand the importance of it, but they are also themselves committed and active on social networks—despite their busy schedule and numerous responsibilities. Many executives, however, are still hesitant, and unsure if they have the experience or time to get started. With Infosys, who works at the heart of the digital transformation of companies, we’ve created this book to show that there are pragmatic ways to manage this challenge.”
How to download The Influential You
The Influential You is available for free download—Infosys and Sociabble are offering it with the hope that some of their combined learnings can help both individual executives and the companies they lead to get the most out of social media, and use their new skills to grow the profile, and business of their brand.