Social Selling ~ 5 min

Infosys and Sociabble Join Forces to Help Execs Navigate Their Social Media Presence

Sales Team, Experts in business development, Sociabble
Sales Team Experts in business development

Having a social media presence is more crucial than ever, especially for top executives who represent the brand. But many struggle with finding the time and motivation to create a strong public profile online. In this new book from Infosys and Sociabble, The Influential You, you’ll learn simple steps to excel at social media that every exec can use.

Many executives know that establishing a social media presence is critical. But they’re reluctant to do so for a variety of reasons. Some are simply too busy. Some aren’t comfortable with the platforms. Others just aren’t convinced it will actually make a difference.

In this latest book from Infosys & Sociabble, you’ll learn simple steps and crucial tips that even the busiest exec can use to create a strong social media presence online, and enhance their company’s profile in the process.

Why executives need to be on social media

Even before the COVID crisis, social media was becoming an increasingly crucial part of an executive’s public profile. But in the wake of the pandemic, it is absolutely critical to be active and visible online, because so much of business life has transitioned to the digital realm. 75% of B2B buyers currently use social media networks to help make purchasing decisions, and 90% of businesses have adopted a digital sales model because of Covid-19-related restrictions.

Online is simply where the action is, and executives who fail to establish a strong presence in that arena are simply missing out. And we’re not talking only about controversial, high-profile figures like Elon Musk, but also more conventional leaders, like Walmart CEO Doug McMillon, or Mary Barra, the CEO of General Motors—top executives who have established a strong presence online, as representatives of their company.

And there are even more executives out there who understand the need to establish that online presence, know that it’s important, but just aren’t sure exactly where to start. Indeed, it can be intimidating, to create that public profile and see your follower count in the single digits. How to begin?

How to make social media presence grow into something significant?

Why Infosys and Sociabble joined forces for this book: Infosys is a global leader in next-generation digital services and consulting, enabling clients in more than 50 countries to navigate their digital transformation. They have over four decades of experience working with top execs on digital transformation projects.

Sociabble is an Employee Communication and Advocacy solution provider built around a cutting-edge platform and consulting services, with a client list that includes industry leaders like Coca-Cola Europacific Partners, Group Renault, and L’Occitane en Provence.

Together, they have worked with hundreds of companies in countries around the world. And one common factor they’ve noticed, time and time again, is that many top executives are still hesitant to take their real-world talent and leadership ability, and transition it to the digital sphere. Which is why they decided to collaborate on this book, The Influential You.

It’s a simple, step-by-step guide to help executives build a stronger online presence, both for themselves, and their company.


What executives will get out of this Social media presence book?

The goal of The Influential You is to provide a clear, simple, and effective roadmap that can help any executive establish and grow their online profile. Additionally, it goes on to show how those same skills and strategies can also help the company as a whole.

Specifically, it covers:

  • Reasons why a social media presence is so important for executives
  • The different platforms available, and the tone of voice to use with each
  • How to grow followers and create content strategically
  • Examples of a social media calendar that busy executives can use to post effectively
  • How to use analytics and data to set and establish KPIs
  • Techniques for expanding social media into the realms of Employee Advocacy and Social Selling