The Employee Advocacy RFP Template to Launch & Scale Your Program

Choosing the right employee advocacy platform starts with asking the right questions.

This free, ready-to-use RFP template helps you structure your evaluation process, compare vendors consistently, and ensure no critical requirement is overlooked. Whether you’re launching a new employee advocacy program or replacing an existing solution, this template gives you a proven framework to accelerate vendor selection.

Download the template to:

• Save hours of research and preparation
• Build a comprehensive employee advocacy RFP in minutes
• Evaluate vendors using consistent criteria
• Align internal stakeholders around the right requirements
• Make a confident, evidence-based buying decision

What’s Inside?

The template includes:

• A complete employee advocacy RFP framework
• Hundreds of evaluation criteria covering all key platform capabilities
• A weighted scoring model to compare vendors objectively
• Guidance on how to customize the template to your organization’s needs
• Best practices for running an efficient vendor selection process

Delivered as an editable Excel workbook, it’s ready to use immediately.

Who Is This Template for?

This resource is designed for professionals involved in selecting an employee advocacy platform, including:

• Internal Communications leaders
• Marketing and Brand teams
• Employee Advocacy program managers
• Digital Workplace teams
• HR and Employer Branding professionals
• Procurement and IT stakeholders supporting the buying process

Why Download This Template?

Creating an RFP from scratch is time-consuming and often results in missing important evaluation criteria.

This template helps you focus on what really matters by providing a structured framework built around the capabilities modern employee advocacy platforms should offer. Instead of starting with a blank page, you can adapt the template to your specific needs and spend your time evaluating vendors—not building spreadsheets.