Sociabble is at The Great Indian Corporate Communication Leaders Event

We’re thrilled to be a key participant in the upcoming Great Indian Corporate Communication Leaders event—a landmark gathering where industry pioneers and innovators come together to explore, discuss, and shape the future of corporate communication.

Book a 15-min consultation with our expert Jignesh Jain to discover how Sociabble can elevate your internal communications.

Taking place on 17th October at Ginger Mumbai Airport, this event will bring together some of the most influential voices in communication today. This year’s focus revolves around three critical areas: Role Transformation and Technology Integration, Balancing Influence and Credibility, and Performance Metrics and CEO Engagement. The day kicks off with registrations at 8:30 AM, followed by a series of insightful sessions covering topics such as the evolution of corporate communication roles, stakeholder management, harnessing AI’s potential in communications, and driving ROI in corporate comms. The event culminates with the highly anticipated awards ceremony at 4:30 PM, wrapping up a day filled with exciting discussions, breakthrough innvoations, and a wealth of actionable insights.

We’re particularly excited about the stellar lineup of speakers, including Arijit Sengupta, Chief Marketing and Communications Officer at the National Stock Exchange of India (NSE), Amarjeet Kaur, Head of Communications & Brand at Tata Projects, Amrit Anand, Deputy General Manager of Corporate Communications at Paytm, and Deepa Sridhar, Director of Corporate Communications at Warner Bros. Discovery, among others.

And of course, Sociabble will be taking the stage too! As a pioneer in internal communication and employee advocacy in India, Sociabble is uniquely positioned to contribute to these discussions. Krusha Sajhwani, Director and Head of Asia at Sociabble, will be speaking at the event, diving into how corporate communication managers can strategically demonstrate ROI and build a compelling case for leadership to invest in internal communication initiatives, especially in a landscape where external communications and advocacy often dominate the spotlight.

We’re eager to engage with the community, hear firsthand about the evolving expectations in internal comms, and discuss how Sociabble can continue to lead the way in employee advocacy and internal communication in India.

Sociabble at the Great Indian Corporate Communication Leaders Event

At this event, we’re bringing internal communications to the forefront of corporate dialogue. Despite often being underfunded, the impact of effective internal communication on organizational success is undeniable. Sociabble has been at the forefront of helping organizations secure leadership buy-in and demonstrate tangible ROI from their internal communication strategies.

Making the Case for Investment in Internal Communications

In India, convincing leadership to invest in internal communications can be particularly challenging. The focus often remains on external efforts, where the returns seem more immediately quantifiable. Metrics like paid ads and media impressions are easy to track, making them more attractive for investment. The key to overcoming this lies in demonstrating clear ROI and measurable impact.

The good news is internal communications have advanced significantly today, moving from mere message dissemination to deeper metrics like readership, sentiment analysis, and bottom-up communication.

Sociabble stands out with its robust analytics capabilities, offering a comprehensive overview of your internal communication activities. With Sociabble, you can access real-time data, utilize customizable dashboards that track KPIs critical to your organization, and generate detailed reports that make it easier to demonstrate the ROI of your internal communications efforts to leadership.

Understanding the Stakes: The Risks of Neglecting Internal Communications

Underinvesting in internal communications, particularly in today’s remote and hybrid work environments, poses significant risks. Weak internal communication often results in:

Strategic Misalignment: Employees may struggle to understand company goals, leading to fragmented efforts and inefficiencies.

Reduced Engagement: Lack of clear communication can decrease motivation and involvement, affecting productivity and team dynamics.

Increased Turnover: Disconnected employees are more likely to seek new opportunities, leading to higher recruitment and training costs.

Without effective internal communications, employees might not grasp the company’s strategy, values, or brand representation, which can ultimately hinder business success.

Bridging the Gap: Integrating Internal Communications with Employee Advocacy

A major focus of Krusha’s presentation will be the strategic fusion of internal communications with external communications and employee advocacy. Traditionally, external communications have received the lion’s share of attention and resources. However, there is significant value in aligning internal communications with these external efforts.

Krusha will delve into how well-executed internal communications can enhance external messaging and employee advocacy efforts. By providing employees with the right tools and information, companies can transform their workforce into enthusiastic brand advocates. This not only strengthens internal alignment but also amplifies the company’s external presence, creating a unified and compelling brand voice.

In this particularly actionable session, Krusha will share practical strategies for merging internal communications with external efforts, demonstrating how this integration can drive broader organizational success.

A Glimpse into the Agenda: The Great Indian Corporate Communication Event

Role Transformation and Technology Integration

Corporate communication is evolving at an unprecedented pace. As roles shift and advanced technologies become essential, adapting to these changes is vital. This event will explore how corporate communication roles are being redefined and how integrating the latest technologies can help organizations stay ahead.

Sociabble is at the forefront of this transformation. By empowering global companies with advanced AI-powered features, targeted messaging for diverse teams, and robust admin controls, we’re helping organizations seamlessly adapt to evolving stakeholder expectations. Our intuitive interface, single-click social media integration, and bi-weekly updates are just a few ways we help our clients maintain a competitive edge.

Balancing Influence and Credibility

In today’s intricate communication landscape, managing influence while maintaining credibility is more challenging than ever. The event will dive into strategies for navigating increased accountability and complex communication dynamics, ensuring your messages resonate authentically even in the face of powerful influencers.

Sociabble’s employee advocacy platform is specifically designed to help companies strike this delicate balance. With advanced features that facilitate the creation and sharing of compelling content, as well as tools to monitor expert and user-generated content, Sociabble ensures your brand’s voice remains both influential and credible. This comprehensive approach to advocacy that has earned Sociabble top recognition on G2 for 16 times in a row!

For a deeper dive into why Sociabble is considered the ultimate employee advocacy solution, check out our detailed blog post here.

Performance Metrics and CEO Engagement

Setting effective KPIs is crucial for aligning communication strategies with broader business goals. At Sociabble, we recognize the critical need to demonstrate real ROI in internal communications and advocacy. Our platform is equipped with detailed analytics that empower communication professionals to measure success with precision.

Sociabble provides key employee engagement metrics, such as Employee Net Promoter Score (eNPS), Employee Satisfaction Index (ESI), and Productivity Metrics. These metrics, along with advanced features like Real-Time Data Access, Comprehensive Reporting, and Custom Dashboards, allow you to track and analyze engagement data effortlessly. Our tools ensure that you can present clear, actionable insights that resonate with leadership, aligning your communication strategies with overall business objectives.

Furthermore, our dedicated customer success team works closely with each account, offering tailored insights on how to engage CEOs and other top executives effectively. With tools like Pulse Surveys, Feedback Tools, and Group Votes, Sociabble ensures that your communication strategies drive meaningful outcomes at the highest levels of your organization, solidifying the connection between internal efforts and strategic business goals.

To see how these tools can enhance your communication strategies, explore more about Sociabble’s employee engagement metrics and analytics in our latest blog.

Meet Our Experts!

Our team of communication strategists will be at the Great Indian Corporate Communication Event, ready to engage in insightful discussions and explore how Sociabble can enhance your internal communication strategies.

Jignesh Jain

Regional APAC Consultant. Heads the business for the APAC region, guiding thought leaders and prospects.

Book a meeting with Jignesh 📅

Vaibhavi Sanghvi

Customer Success Director. Hands-on expert working with clients.

Connect with Vaibhavi 📅

Krusha Sahjwani Malkani

Director and Head of Asia. Spearheaded Sociabble’s expansion in India and played a pivotal role in scaling our operations with key clients.

Connect with Krusha 📅

As we gear up for The Great Indian Corporate Communication Event, we’re eager to connect and share insights and more. If you’re looking to evaluate your current internal comms, or simply exploring what more is out there, make sure to book a meeting our experts in advance! Join us at the event to discover how we’re transforming internal communications for leading global companies. See you there!