Insight

Employee advocacy

How to get your employees to promote your brand with employee advocacy insights
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Best Employee Communication Platform: Sociabble Ranked by G2 as a Leader in the Field
 Latest ~ 5 min

Best Employee Communication Platform: Sociabble Ranked by G2 as a Leader in the Field

Looking for the best Employee Communication platform out there? Sociabble was recently ranked as a leader by actual customers on…

10 Employee Advocacy Statistics that Prove Its Effectiveness
 Blog ~ 9 min

10 employee advocacy statistics that prove its effectiveness

Employee Advocacy has become more than just a buzz word. Time and again, the numbers show just how beneficial a…

What is a Brand Ambassador? Find the Answer to a Critical Question.
 Blog ~ 10 min

Brand Ambassador: Definition, Profiles and Why Are They Important?

What is a brand ambassador? It, like Employee Advocacy, is a term we often use, but it’s important to remember…

Triple awards for Edenred's
 Latest ~ 6 min

New award for Edenred’s “Red Boat Trip Challenge” campaign, developed with Sociabble!

Sociabble is pleased to announce the new award we’ve won with Edenred, who trusted us to implement their “Red Boat…

10 Key Employee Advocacy Strategies for Success
 Blog ~ 6 min

10 Key Employee Advocacy Strategies for Success

There are some companies that are just beginning to look into Employee Advocacy as part of an online marketing strategy.…

Employee Advocacy Communications: Inside and Out
 Blog ~ 8 min

Employee Advocacy: Internal and External Communications

In this guest post by Joel Calafell, a digital strategist at Good Rebels, you’ll learn how Employee Advocacy consists of…

Marketing Insider Group Publishes Sociabble's Top Employee Advocacy tips in B2B Marketing
 Latest ~ 2 min

Sociabble’s Top Employee Advocacy tips in B2B by Marketing Insider Group

Marketing Insider Group  published an article written by Sociabble CEO explaining the benefits of Employee Advocacy programs.

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 Client Success Stories ~ 9 min

In 2020, the Renault Group Doubled Its Reach in Employee Advocacy

Renault Group succeeded in expanding its visibility on social networks significantly. Positive results were made possible thanks to a solid…

How to Scale Your Employee Advocacy Program: Tips for Large Companies
 Blog ~ 7 min

How to Scale Your Employee Advocacy Program: Tips for Large Companies

With marketing budgets being reduced around the world, many companies are wondering how to scale Employee Advocacy as a cost-effective…

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 eBooks

Boosting employee advocacy in a changing world

Learn these 10 Key Strategies for Successful Employee Advocacy.

Best Employee Advocacy Platform: Sociabble Ranked Leader by G2 & Forrester
 Latest ~ 5 min

Best Employee Advocacy Platform: Sociabble Ranked Leader by G2 & Forrester

Best Employee Advocacy platform? That’s what G2 & Forrester are looking for. They declared Sociabble a leader in EA &…

Social Media Management Tools that Everyone Can Use
 Blog ~ 7 min

Social Media Management Tools that Everyone Can Use

In today’s business climate, having social media management tools to guide online messaging is an essential part of Employee Communication.…

Frequently asked questions

The essentials of employee advocacy

In addition to employee advocacy insights here are the answers to the most frequently asked questions

An employee advocate is an individual within a company who actively promotes the organization’s values, culture, and initiatives, often by sharing positive content on social media or other platforms. They amplify the company’s message, enhance brand reputation, and help attract talent by providing authentic insights from an employee perspective. Through employee advocacy, they also strengthen their own professional brand while fostering engagement and loyalty within the organization.

Employee advocacy is the promotion of an organization by its employees, who share positive content, insights, or experiences about the company with their personal and professional networks. It helps amplify the company’s message, enhance brand reputation, and attract talent while fostering a sense of engagement and pride among employees.

A brand ambassador represents and promotes a company’s products or services, embodying its values and identity to enhance brand awareness and loyalty. They engage with target audiences through various channels, including social media, events, and personal networks, to create authentic connections and drive positive perceptions.

To excel as a brand ambassador, one must possess excellent communication and interpersonal skills to effectively engage with diverse audiences. A deep understanding of the brand is essential to authentically represent its values and products. Additionally, the ability to positively influence others and build strong networks is crucial for promoting brand awareness and loyalty. Explore the key traits and responsibilities of what it takes to be a brand ambassador to better understand this vital role.

The Klout Score as a social tool was a numerical value between 1 and 100 that measured an individual’s online social influence across various platforms, including Twitter, Facebook, and LinkedIn. It assessed factors such as follower count, engagement rates, and the influence of one’s network to determine the score.

The Social Selling Index (SSI) is a metric developed by LinkedIn to evaluate a user’s effectiveness in leveraging the platform for sales activities. It assesses performance across four key areas: establishing a professional brand, finding the right people, engaging with insights, and building relationships. A higher SSI score indicates a stronger proficiency in social selling, leading to increased sales opportunities and a higher likelihood of meeting sales quotas.

Equivalent Paid Media (EPM) is a metric that quantifies the monetary value of organic engagement generated through employee advocacy, comparing it to the cost of achieving similar results via paid advertising. By assessing factors like reach, clicks, and impressions from employee-shared content, EPM helps organizations evaluate the return on investment (ROI) of their advocacy programs, and to determine how much money they saved. This approach underscores the cost-effectiveness of leveraging employees as brand ambassadors to enhance visibility and engagement.

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