Insight

Employee advocacy

How to get your employees to promote your brand with employee advocacy insights
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3 Keys to Success for a Transformational Employee Advocacy Program
 Blog ~ 5 min

3 Keys to Success for a Transformational Employee Advocacy Program

Digital Transformation is a hot topic. And so is Employee Advocacy. Yet as companies across the globe move towards creating…

Why Your Employee Advocacy Program Isn't Working: Part 3
 Blog ~ 4 min

Why Your Employee Advocacy Program Isn’t Working: Part 3

With the immense reach and continual growth of social media, it’s no surprise that brands are readily investing in employee…

Why Your Employee Advocacy Program Isn't Working: Part 3
 Blog ~ 5 min

Why Your Employee Advocacy Program Isn’t Working: Part 2

More and more organizations are beginning to understand the importance of an employee advocacy platform. Especially when it comes to…

The 2019 ASMA Conference: The Need for Online Advocacy in the Academic Community
 Blog ~ 6 min

The Need for Online Advocacy in the Academic Community

On September 16th and 17th in Mumbai, Sociabble was honored to participate in the ASMA 2019 Conference, an event that…

Why Your Employee Advocacy Program Isn't Working: Part 3
 Blog ~ 5 min

Why Your Employee Advocacy Program Isn’t Working

You know that employee advocacy, when done right, can improve sales, boost your brand image, increase loyalty, and create a…

sociabble-ebooks-rfp-template
 eBooks

The employee advocacy RFP template

Explores how companies that use Microsoft Teams and Yammer can easily leverage external content.

Interview with smartTrade Technologies: Why Employee Advocacy & Communication Matter
 Blog ~ 4 min

Interview with smartTrade Technologies: Why Employee Advocacy & Communication Matter

 A true pioneer in financial software, smartTrade Technologies has been at the forefront of electronic trading solutions for almost two…

Employee Advocacy: What Content Works Best?
 Blog ~ 5 min

Employee Advocacy: What Content Works Best?

It’s one of the first questions companies ask when launching an employee advocacy program: what content works best? The answer depends…

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 Client Success Stories ~ 3 min

Microsoft France Engages 4000 Super Fans on House of Fans, an Exclusive Advocacy Community

Microsoft France has engaged a community of super fans: customers and followers who are passionate about the brand, and ready…

Choosing an Employee Advocacy Platform: We’ve Done the Work for You
 Blog ~ 2 min

Choosing an Employee Advocacy Platform: We’ve Done the Work for You

To choose the best employee advocacy platform for your business, you need to answer the question: what is employee advocacy?…

Employee Advocacy for Retail: A Strategy to Compete with Amazon?
 Blog ~ 9 min

Employee Advocacy for Retail: A Strategy to Compete with Amazon?

Online initiatives are springing up across retail, as brands try to compete with the worlds leading online retailers. So basically,…

case-study
 Client Success Stories ~ 5 min

The Adecco France Group Launches an Employee Advocacy Program, Transforming its Brand Communication

The world’s leading recruitment firm managed to launch a global strategic digital transformation initiative complete with social media training, executive…

Frequently asked questions

The essentials of employee advocacy

In addition to employee advocacy insights here are the answers to the most frequently asked questions

An employee advocate actively supports and promotes their organization, acting as a positive spokesperson. Through social media, discussions, and testimonials, they boost brand awareness, enhance the company’s reputation, and attract talent. Employee advocacy leverages personal relationships for powerful word-of-mouth marketing.

Employee advocacy is when employees promote their company on their personal social networks or channels, sharing content, liking updates, and creating company-related posts. This spreads authentic brand awareness, making them trusted online brand ambassadors.

A brand ambassador represents a company, promoting its values, products, and services. They engage with customers, create brand awareness, and help build a positive brand image through various marketing and networking activities.

Brand ambassadors require excellent communication, interpersonal, networking skills, deep brand understanding, and the ability to engage and positively influence others.

Your Klout Score is an indicator of the influence of your social media activity. Via the Klout website you can register your social media accounts and see your level of engagement and influence.
The Social Selling Index, or SSI, is a measure of a salesperson’s social selling skills and sales execution. As the SSI rises we normally see a rise in sales success.
The amount of spending required in order to obtain the same amount of reach and engagement generated by unpaid media sources.
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