Insight

Employee advocacy

How to get your employees to promote your brand with employee advocacy insights
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employee advocate
 Blog ~ 14 min

The Employee Advocate: A Key Player in Your Modern Business Strategy

There are many ways to spread positive brand awareness in the digital age, with new online platforms and outlets providing…

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 Blog ~ 6 min

Unleashing the Power of Social Influence in Healthcare Marketing

In the dynamic realm of healthcare, human connections matter. It’s a different kind of field, one where consumers want more…

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 Blog ~ 9 min

Social Media & HR: Tools Recruitment Firms Can Use to Find Top Talent

Let’s face it: the role of HR is changing. And in the dynamic landscape of recruitment, the advent of social…

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 Blog ~ 16 min

When announcing an employee advocacy program : before, during and after

Many companies understand the value of an employee advocacy program, and many have considered getting one off the ground. But…

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 Blog ~ 13 min

What are some ways you can improve your personal brand?

Having a trusted and positive personal brand is more than just a nice online perk. It can boost your career,…

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 Client Success Stories ~ 21 min

Capgemini: Scaling Employee Advocacy on a Global Level

An international leader in technology services consulting, Capgemini has 365,000 employees, not to mention clients all over the world. Which…

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 Blog ~ 8 min

Empowering Employee Advocacy with Generative AI: A New Era of Engagement

In today’s rapidly evolving technological landscape, generative AI emerges as a beacon of transformative potential. Its applications span across industries,…

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 Blog ~ 12 min

Leveraging Employee Advocacy: How to Improve Your Company’s Online Reputation

Few things are more valuable to a business these days than its online reputation. Customers and clients increasingly rely on…

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 Client Success Stories ~ 3 min

Athenahealth Uses Employee Advocacy to Promote Brand Awareness & Fill 1,900 Open Positions

A global leader in healthcare technology, athenahealth offers network-enabled services, mobile apps, and data-driven insights for hospitals and medical organizations…

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 Client Success Stories ~ 16 min

Nuspire: Building an Impactful Employee Advocacy Strategy in a Sensitive Industry

  Cyber security is an industry built on discretion. On keeping secrets. On building relationships with clients who hold you…

Tata Consultancy Services Doubles Its Conversion Rate Thanks to Employee Advocacy
 Client Success Stories ~ 7 min

Tata Consultancy Services Doubles Its Conversion Rate Thanks to Employee Advocacy

Learn how Tata Consultancy Services has harnessed the social media savvy of its own employees, saved hundreds of thousands of…

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 Client Success Stories ~ 4 min

Leboncoin Uses Employee Advocacy to Spread B2B Awareness & Reach 2.6 Million People

In France, Leboncoin has long been a household name, and the place to go to post and seek out classified…

Frequently asked questions

The essentials of employee advocacy

In addition to employee advocacy insights here are the answers to the most frequently asked questions

An employee advocate is an individual within a company who actively promotes the organization’s values, culture, and initiatives, often by sharing positive content on social media or other platforms. They amplify the company’s message, enhance brand reputation, and help attract talent by providing authentic insights from an employee perspective. Through employee advocacy, they also strengthen their own professional brand while fostering engagement and loyalty within the organization.

Employee advocacy is the promotion of an organization by its employees, who share positive content, insights, or experiences about the company with their personal and professional networks. It helps amplify the company’s message, enhance brand reputation, and attract talent while fostering a sense of engagement and pride among employees.

A brand ambassador represents and promotes a company’s products or services, embodying its values and identity to enhance brand awareness and loyalty. They engage with target audiences through various channels, including social media, events, and personal networks, to create authentic connections and drive positive perceptions.

To excel as a brand ambassador, one must possess excellent communication and interpersonal skills to effectively engage with diverse audiences. A deep understanding of the brand is essential to authentically represent its values and products. Additionally, the ability to positively influence others and build strong networks is crucial for promoting brand awareness and loyalty. Explore the key traits and responsibilities of what it takes to be a brand ambassador to better understand this vital role.

The Klout Score as a social tool was a numerical value between 1 and 100 that measured an individual’s online social influence across various platforms, including Twitter, Facebook, and LinkedIn. It assessed factors such as follower count, engagement rates, and the influence of one’s network to determine the score.

The Social Selling Index (SSI) is a metric developed by LinkedIn to evaluate a user’s effectiveness in leveraging the platform for sales activities. It assesses performance across four key areas: establishing a professional brand, finding the right people, engaging with insights, and building relationships. A higher SSI score indicates a stronger proficiency in social selling, leading to increased sales opportunities and a higher likelihood of meeting sales quotas.

Equivalent Paid Media (EPM) is a metric that quantifies the monetary value of organic engagement generated through employee advocacy, comparing it to the cost of achieving similar results via paid advertising. By assessing factors like reach, clicks, and impressions from employee-shared content, EPM helps organizations evaluate the return on investment (ROI) of their advocacy programs, and to determine how much money they saved. This approach underscores the cost-effectiveness of leveraging employees as brand ambassadors to enhance visibility and engagement.

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