Insight

Employee advocacy

How to get your employees to promote your brand with employee advocacy insights
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social media advocacy
 Blog ~ 11 min

Social Media Advocacy: What It Means and Why Your Brand Needs It

Social media has changed the role of marketing and public relations. And while those kinds of activities used to be…

gene couv
 Client Success Stories ~ 7 min

Generali Turns Thousands of its Agents into Expert Social Advisors

With Sociabble, Generali were able to make their agents leaders in online sales and communication.

what is social advocacy
 Blog ~ 10 min

Social Advocacy: What It Is, Types, and How to Implement It in Your Workplace

Social advocacy as a practice makes the world a better place. But it can make your company a better place…

iStock-1387251889
 Blog ~ 12 min

Advocacy Marketing: Helping Employees to Become Part of the Program

Advocacy marketing as a concept has been around for years. But what happens when it’s not just customers spreading the…

iStock-1325276224
 Client Success Stories ~ 5 min

How Freshworks’ Salesforce Became Social Selling Champions

Freshworks breaks the mold in the CRM market by becoming social selling champions. Discover their Social Selling journey.

case study Finastra
 Client Success Stories ~ 7 min

Finastra Sets a Leading Example in Social Selling

One of the largest fintech companies in the world, Finastra is scaling the Sociabble Employee Advocacy Platform for Advocates at…

sociabble defi wind case study
 Client Success Stories ~ 3 min

Défi Wind Launches Sociabble4Fans and Gathers 1 400 Windsurfers

Défi Wind, The World’s Largest Windsurfing, Event Launches Sociabble4Fans 1 400 windsurfers, thousands of fans, unlimited reach.

Sociabble BNP Paribas BDDF case study
 Client Success Stories ~ 3 min

BNP Paribas BDDF Entreprises Leads the Way in Social Business within Financial Services

For BNP Paribas BDDF Entreprises, the combination of dedicated social media training and the Sociabble platform was intended to facilitate…

Auriège Sociabble Brand Advocacy Platform
 Client Success Stories ~ 2 min

Auriège Drives Social Selling and Social Recruitment with its Brand Advocacy Platform

By sharing pertinent content with their social media contacts, Beauty Advisors leverage the power of word of mouth to attract…

Toshiba TFIS
 Client Success Stories ~ 5 min

Toshiba TFIS Quickly Engages B2B Sales Teams in a Successful Social Selling Initiative

As part of its digital strategy, the company wanted to boost the visibility of these offers on social media, and…

sociabble-ebooks-cybersecurity-guide
 eBooks

7 ways employee advocacy helps cybersecurity companies

Guide to cybersecurity employee advocacy: trust, leads, talent, and more!

Brand Ambassador Program: Which Figures to Consider?
 Blog ~ 9 min

Brand ambassador program: which figures to consider?

Deployed in many companies, brand ambassador programs, or employee advocacy programs have become increasingly popular over the years. But what…

Frequently asked questions

The essentials of employee advocacy

In addition to employee advocacy insights here are the answers to the most frequently asked questions

An employee advocate is an individual within a company who actively promotes the organization’s values, culture, and initiatives, often by sharing positive content on social media or other platforms. They amplify the company’s message, enhance brand reputation, and help attract talent by providing authentic insights from an employee perspective. Through employee advocacy, they also strengthen their own professional brand while fostering engagement and loyalty within the organization.

Employee advocacy is the promotion of an organization by its employees, who share positive content, insights, or experiences about the company with their personal and professional networks. It helps amplify the company’s message, enhance brand reputation, and attract talent while fostering a sense of engagement and pride among employees.

A brand ambassador represents and promotes a company’s products or services, embodying its values and identity to enhance brand awareness and loyalty. They engage with target audiences through various channels, including social media, events, and personal networks, to create authentic connections and drive positive perceptions.

To excel as a brand ambassador, one must possess excellent communication and interpersonal skills to effectively engage with diverse audiences. A deep understanding of the brand is essential to authentically represent its values and products. Additionally, the ability to positively influence others and build strong networks is crucial for promoting brand awareness and loyalty. Explore the key traits and responsibilities of what it takes to be a brand ambassador to better understand this vital role.

The Klout Score as a social tool was a numerical value between 1 and 100 that measured an individual’s online social influence across various platforms, including Twitter, Facebook, and LinkedIn. It assessed factors such as follower count, engagement rates, and the influence of one’s network to determine the score.

The Social Selling Index (SSI) is a metric developed by LinkedIn to evaluate a user’s effectiveness in leveraging the platform for sales activities. It assesses performance across four key areas: establishing a professional brand, finding the right people, engaging with insights, and building relationships. A higher SSI score indicates a stronger proficiency in social selling, leading to increased sales opportunities and a higher likelihood of meeting sales quotas.

Equivalent Paid Media (EPM) is a metric that quantifies the monetary value of organic engagement generated through employee advocacy, comparing it to the cost of achieving similar results via paid advertising. By assessing factors like reach, clicks, and impressions from employee-shared content, EPM helps organizations evaluate the return on investment (ROI) of their advocacy programs, and to determine how much money they saved. This approach underscores the cost-effectiveness of leveraging employees as brand ambassadors to enhance visibility and engagement.

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