Insight

Employee advocacy

How to get your employees to promote your brand with employee advocacy insights
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10 Key Employee Advocacy Strategies for Success
 Blog ~ 6 min

10 Key Employee Advocacy Strategies for Success

There are some companies that are just beginning to look into Employee Advocacy as part of an online marketing strategy.…

Employee Advocacy Communications: Inside and Out
 Blog ~ 8 min

Employee Advocacy: Internal and External Communications

In this guest post by Joel Calafell, a digital strategist at Good Rebels, you’ll learn how Employee Advocacy consists of…

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 Client Success Stories ~ 9 min

In 2020, the Renault Group Doubled Its Reach in Employee Advocacy

Renault Group succeeded in expanding its visibility on social networks significantly. Positive results were made possible thanks to a solid…

How to Scale Your Employee Advocacy Program: Tips for Large Companies
 Blog ~ 7 min

How to Scale Your Employee Advocacy Program: Tips for Large Companies

With marketing budgets being reduced around the world, many companies are wondering how to scale Employee Advocacy as a cost-effective…

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 eBooks

Boosting employee advocacy in a changing world

Learn these 10 Key Strategies for Successful Employee Advocacy.

Best Employee Advocacy Platform: Sociabble Ranked Leader by G2 & Forrester
 Blog ~ 5 min

Best Employee Advocacy Platform: Sociabble Ranked Leader by G2 & Forrester

When it comes to the best Employee Advocacy platform, customers and analysts are not always on the same page. But…

Social Media Management Tools that Everyone Can Use
 Blog ~ 7 min

Social Media Management Tools that Everyone Can Use

In today’s business climate, having social media management tools to guide online messaging is an essential part of Employee Communication.…

Employees Working from Home: Use Sociabble for Your Internal Communication
 Blog ~ 3 min

Employees Working from Home: Use Sociabble for Your Internal Communication

As you may know, Sociabble is a social employee platform intended to cover the most important communication scenarios for any…

Sociabble Makes a Splash with Employee Advocacy in India
 Blog ~ 6 min

Sociabble Makes a Splash with Employee Advocacy & Employee Engagement in India

Focus on employee advocacy and employee engagement in India. Recently, Sociabble had the honor of being featured in CIO Review…

Case Studies of The Top Employee Advocacy Programs Around
 Blog ~ 11 min

Case Studies of The Top Employee Advocacy Programs Around

In today’s digital business environment, an employee advocacy program can make all the difference. Focus on some of the most…

3 Keys to Success for a Transformational Employee Advocacy Program
 Blog ~ 5 min

3 Keys to Success for a Transformational Employee Advocacy Program

Digital Transformation is a hot topic. And so is Employee Advocacy. Yet as companies across the globe move towards creating…

Why Your Employee Advocacy Program Isn't Working: Part 3
 Blog ~ 4 min

Why Your Employee Advocacy Program Isn’t Working: Part 3

With the immense reach and continual growth of social media, it’s no surprise that brands are readily investing in employee…

Frequently asked questions

The essentials of employee advocacy

In addition to employee advocacy insights here are the answers to the most frequently asked questions

An employee advocate actively supports and promotes their organization, acting as a positive spokesperson. Through social media, discussions, and testimonials, they boost brand awareness, enhance the company’s reputation, and attract talent. Employee advocacy leverages personal relationships for powerful word-of-mouth marketing.

Employee advocacy is when employees promote their company on their personal social networks or channels, sharing content, liking updates, and creating company-related posts. This spreads authentic brand awareness, making them trusted online brand ambassadors.

A brand ambassador represents a company, promoting its values, products, and services. They engage with customers, create brand awareness, and help build a positive brand image through various marketing and networking activities.

Brand ambassadors require excellent communication, interpersonal, networking skills, deep brand understanding, and the ability to engage and positively influence others.

Your Klout Score is an indicator of the influence of your social media activity. Via the Klout website you can register your social media accounts and see your level of engagement and influence.
The Social Selling Index, or SSI, is a measure of a salesperson’s social selling skills and sales execution. As the SSI rises we normally see a rise in sales success.
The amount of spending required in order to obtain the same amount of reach and engagement generated by unpaid media sources.
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