Insight

Employee advocacy

How to get your employees to promote your brand with employee advocacy insights
Loading...
Choosing an Employee Advocacy Platform: We’ve Done the Work for You
 Blog ~ 2 min

Choosing an Employee Advocacy Platform: We’ve Done the Work for You

To choose the best employee advocacy platform for your business, you need to answer the question: what is employee advocacy?…

Employee Advocacy for Retail: A Strategy to Compete with Amazon?
 Blog ~ 9 min

Employee Advocacy for Retail: A Strategy to Compete with Amazon?

Online initiatives are springing up across retail, as brands try to compete with the worlds leading online retailers. So basically,…

case-study
 Client Success Stories ~ 5 min

The Adecco France Group Launches an Employee Advocacy Program, Transforming its Brand Communication

The world’s leading recruitment firm managed to launch a global strategic digital transformation initiative complete with social media training, executive…

proj couv
 Client Success Stories ~ 3 min

Projetlys drives digital transformation and amplifies online visibility

Driving Digital Transformation Through Employee Advocacy

FY23_Sustainability_Web_1920x1080
 Client Success Stories ~ 3 min

How Microsoft Transforms Employees into Brand Advocates on a Global Scale

Launching employee advocacy on a global scale, while at the same time addressing regional needs, is no easy task. After…

iStock-1348871651
 Client Success Stories ~ 5 min

Mazars Drives Thought Leadership with a Global Employee Advocacy Program

By launching dedicated, regional instances of the Sociabble employee advocacy platform, each of them propelled by a global vision, the…

solocal 3
 Client Success Stories ~ 5 min

SoLocal Group Drives its Brand Visibility through a Complete Employee Advocacy Program

The SoLocal Group set itself the objective to reinforce brand awareness, most notably through the diffusion of brand messages on…

loreal
 Client Success Stories ~ 2 min

L’Oréal Chooses the Social Wall by Sociabble for More Visible Content

As part of its communication strategy for the “Beauty for All” mission, the L’Oréal group decided to leverage social networks.

scala3
 Client Success Stories ~ 2 min

Scala Boosts Website Traffic in Weeks through Employee Advocacy

Scala Chooses Sociabble and Boosts Website Traffic in only a few weeks.

iStock-1365567295
 Client Success Stories ~ 3 min

Groupama Transforms Employees and Stakeholders into Brand Advocates

Aware of the importance of social media, Groupama wanted to boost the impact of digital communication by engaging employees and…

How to Choose the Right People for an Employee Advocacy Pilot
 Blog ~ 4 min

How to Choose the Right People for an Employee Advocacy Pilot

When launching an employee advocacy program, the people you select for a pilot is crucial. Here are the best ways to define…

Expert Insight Series: Wendy van Gilst
 Blog ~ 4 min

Expert Insight Series: Wendy van Gilst, Social Media and Content Manager, Sage

Wendy van Gilst is Social Media and Content Manager at Sage’s Customer Business Center in Dublin. In this interview she…

Frequently asked questions

The essentials of employee advocacy

In addition to employee advocacy insights here are the answers to the most frequently asked questions

An employee advocate is an individual within a company who actively promotes the organization’s values, culture, and initiatives, often by sharing positive content on social media or other platforms. They amplify the company’s message, enhance brand reputation, and help attract talent by providing authentic insights from an employee perspective. Through employee advocacy, they also strengthen their own professional brand while fostering engagement and loyalty within the organization.

Employee advocacy is the promotion of an organization by its employees, who share positive content, insights, or experiences about the company with their personal and professional networks. It helps amplify the company’s message, enhance brand reputation, and attract talent while fostering a sense of engagement and pride among employees.

A brand ambassador represents and promotes a company’s products or services, embodying its values and identity to enhance brand awareness and loyalty. They engage with target audiences through various channels, including social media, events, and personal networks, to create authentic connections and drive positive perceptions.

To excel as a brand ambassador, one must possess excellent communication and interpersonal skills to effectively engage with diverse audiences. A deep understanding of the brand is essential to authentically represent its values and products. Additionally, the ability to positively influence others and build strong networks is crucial for promoting brand awareness and loyalty. Explore the key traits and responsibilities of what it takes to be a brand ambassador to better understand this vital role.

The Klout Score as a social tool was a numerical value between 1 and 100 that measured an individual’s online social influence across various platforms, including Twitter, Facebook, and LinkedIn. It assessed factors such as follower count, engagement rates, and the influence of one’s network to determine the score.

The Social Selling Index (SSI) is a metric developed by LinkedIn to evaluate a user’s effectiveness in leveraging the platform for sales activities. It assesses performance across four key areas: establishing a professional brand, finding the right people, engaging with insights, and building relationships. A higher SSI score indicates a stronger proficiency in social selling, leading to increased sales opportunities and a higher likelihood of meeting sales quotas.

Equivalent Paid Media (EPM) is a metric that quantifies the monetary value of organic engagement generated through employee advocacy, comparing it to the cost of achieving similar results via paid advertising. By assessing factors like reach, clicks, and impressions from employee-shared content, EPM helps organizations evaluate the return on investment (ROI) of their advocacy programs, and to determine how much money they saved. This approach underscores the cost-effectiveness of leveraging employees as brand ambassadors to enhance visibility and engagement.

Schedule your demo

Want to see Sociabble in action?

Our experts will answer your questions and guide you through a platform demo.