Insight

Employee advocacy

How to get your employees to promote your brand with employee advocacy insights
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 Client Success Stories ~ 4 min

Leboncoin Uses Employee Advocacy to Spread B2B Awareness & Reach 2.6 Million People

In France, Leboncoin has long been a household name, and the place to go to post and seek out classified…

social media advocacy
 Blog ~ 11 min

Social Media Advocacy: What It Means and Why Your Brand Needs It

Social media has changed the role of marketing and public relations. And while those kinds of activities used to be…

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 Client Success Stories ~ 7 min

Generali Turns Thousands of its Agents into Expert Social Advisors

With Sociabble, Generali were able to make their agents leaders in online sales and communication.

what is social advocacy
 Blog ~ 10 min

What is Social Advocacy: How It Can Benefit Your Workplace?

Social advocacy as a practice makes the world a better place. But it can make your company a better place…

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 Webinars ~ 1 min

How employee advocacy will sink or save your social business

Traditional barriers between consumers and brands vanish; companies must embrace new availability.

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 Webinars ~ 1 min

Top 10 Employee Advocacy Mistakes to Avoid

Companies realize employee advocacy’s key role in social media and adapting to a connected workforce and customer base.

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 Webinars ~ 1 min

Webinar with Mazars

Mazars truly excelled at igniting a powerful wave of thought leadership by harnessing the potential of employee advocacy.

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 Webinars ~ 1 min

Webinar with Renault Group

Engaging Your Workforce and Magnifying Corporate Content with Employee Advocacy.

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 Webinars ~ 1 min

Webinar with SNCF

How SNCF implemented an internal network of ambassadors to increase organic reach through employee advocacy.

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 Webinars ~ 1 min

Employee Advocacy: An Authentic Alternative to High Media Investment

In a digital age, paid media is costly. With 96% distrust in ads, consider employee-driven brand amplification on a budget.

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 Blog ~ 12 min

Advocacy Marketing: Helping Employees to Become Part of the Program

Advocacy marketing as a concept has been around for years. But what happens when it’s not just customers spreading the…

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 Client Success Stories ~ 5 min

How Freshworks’ Salesforce Became Social Selling Champions

Freshworks breaks the mold in the CRM market by becoming social selling champions. Discover their Social Selling journey.

Frequently asked questions

The essentials of employee advocacy

In addition to employee advocacy insights here are the answers to the most frequently asked questions

An employee advocate actively supports and promotes their organization, acting as a positive spokesperson. Through social media, discussions, and testimonials, they boost brand awareness, enhance the company’s reputation, and attract talent. Employee advocacy leverages personal relationships for powerful word-of-mouth marketing.

Employee advocacy is when employees promote their company on their personal social networks or channels, sharing content, liking updates, and creating company-related posts. This spreads authentic brand awareness, making them trusted online brand ambassadors.

A brand ambassador represents a company, promoting its values, products, and services. They engage with customers, create brand awareness, and help build a positive brand image through various marketing and networking activities.

Brand ambassadors require excellent communication, interpersonal, networking skills, deep brand understanding, and the ability to engage and positively influence others.

Your Klout Score is an indicator of the influence of your social media activity. Via the Klout website you can register your social media accounts and see your level of engagement and influence.
The Social Selling Index, or SSI, is a measure of a salesperson’s social selling skills and sales execution. As the SSI rises we normally see a rise in sales success.
The amount of spending required in order to obtain the same amount of reach and engagement generated by unpaid media sources.
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