Insight

Employee advocacy

How to get your employees to promote your brand with employee advocacy insights
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 Client Success Stories ~ 3 min

Projetlys drives digital transformation and amplifies online visibility

Driving Digital Transformation Through Employee Advocacy

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 Client Success Stories ~ 3 min

How Microsoft Transforms Employees into Brand Advocates on a Global Scale

Launching employee advocacy on a global scale, while at the same time addressing regional needs, is no easy task. After…

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 Client Success Stories ~ 5 min

Mazars Drives Thought Leadership with a Global Employee Advocacy Program

By launching dedicated, regional instances of the Sociabble employee advocacy platform, each of them propelled by a global vision, the…

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 Client Success Stories ~ 5 min

SoLocal Group Drives its Brand Visibility through a Complete Employee Advocacy Program

The SoLocal Group set itself the objective to reinforce brand awareness, most notably through the diffusion of brand messages on…

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 Client Success Stories ~ 2 min

L’Oréal Chooses the Social Wall by Sociabble for More Visible Content

As part of its communication strategy for the “Beauty for All” mission, the L’Oréal group decided to leverage social networks.

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 Client Success Stories ~ 2 min

Scala Boosts Website Traffic in Weeks through Employee Advocacy

Scala Chooses Sociabble and Boosts Website Traffic in only a few weeks.

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 Client Success Stories ~ 3 min

Groupama Transforms Employees and Stakeholders into Brand Advocates

Aware of the importance of social media, Groupama wanted to boost the impact of digital communication by engaging employees and…

How to Choose the Right People for an Employee Advocacy Pilot
 Blog ~ 4 min

How to Choose the Right People for an Employee Advocacy Pilot

When launching an employee advocacy program, the people you select for a pilot is crucial. Here are the best ways to define…

Expert Insight Series: Wendy van Gilst
 Blog ~ 4 min

Expert Insight Series: Wendy van Gilst, Social Media and Content Manager, Sage

Wendy van Gilst is Social Media and Content Manager at Sage’s Customer Business Center in Dublin. In this interview she…

Employee Advocacy: A Challenge with Tremendous Rewards
 Blog ~ 2 min

Employee Advocacy: A Challenge with Tremendous Rewards

Employee advocacy help expand your marketing team, so that it includes all of your employees. Creating a more authentic and…

Frequently asked questions

The essentials of employee advocacy

In addition to employee advocacy insights here are the answers to the most frequently asked questions

An employee advocate actively supports and promotes their organization, acting as a positive spokesperson. Through social media, discussions, and testimonials, they boost brand awareness, enhance the company’s reputation, and attract talent. Employee advocacy leverages personal relationships for powerful word-of-mouth marketing.

Employee advocacy is when employees promote their company on their personal social networks or channels, sharing content, liking updates, and creating company-related posts. This spreads authentic brand awareness, making them trusted online brand ambassadors.

A brand ambassador represents a company, promoting its values, products, and services. They engage with customers, create brand awareness, and help build a positive brand image through various marketing and networking activities.

Brand ambassadors require excellent communication, interpersonal, networking skills, deep brand understanding, and the ability to engage and positively influence others.

Your Klout Score is an indicator of the influence of your social media activity. Via the Klout website you can register your social media accounts and see your level of engagement and influence.
The Social Selling Index, or SSI, is a measure of a salesperson’s social selling skills and sales execution. As the SSI rises we normally see a rise in sales success.
The amount of spending required in order to obtain the same amount of reach and engagement generated by unpaid media sources.
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